The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YouTube Music music streaming service. The service was originally launched in November as Music Key , offering only advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. YouTube announced the rebranding of the service as YouTube Premium on May 17, , alongside the return of a separate, YouTube Music subscription service. The service was first unveiled in November as Music Key, serving as a collaboration between YouTube and Google Play Music , and meant to succeed the former's own subscription service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers.
Share this story
After 3 years of limited availability, Google is ditching YouTube Red and is replacing it with two new services with grand ambitions. So what exactly does this mean? Will you need to pay twice if you want to watch YouTube music videos ad-free? Read on to find out. YouTube Red is an all in one subscription service for YouTube. You get access to ad-free videos, offline downloads, YouTube Music features, background listening and a selection of original content from YouTube. As of May 19th, YouTube Red is still available and you can still subscribe to it. When it launches, YouTube Music Premium will have mobile apps and a web player. But as this is a YouTube service, there will be a lot more. There will be playlists for gym, airports and so on.
YouTube's subscription service, Red, has been out for a while now. Here's why you might want to sign up. Google's well aware that YouTube is a video powerhouse of viral hits, music videos and unique shows you cannot find anywhere else. Hoping to capitalize on its unstoppable success, Google created YouTube Red , a paid monthly subscription service with several perks that make your viewing experience better. Here's what you should know before you sign up. Editors' note: This story was originally published on February 3, It's a monthly subscription service from YouTube that removes advertisements from all videos, everywhere you watch.