Posts Tagged ‘vw suv’

VW Adding Two-Row Atlas to Line-Up

Five-seat SUV "concept" set to make NYIAS debut.

by on Mar.19, 2018

Bound for the Big Apple - Volkswagen gives us a first look at the 5-seat version of the Atlas.

It may have been late to the SUV party but Volkswagen seems determined to catch up with a rapidly expanding line-up of new models.

The latest offering will make its debut at this month’s New York International Auto Show – albeit in concept form. And with a two-row version of its largest crossover, VW appears to be ready to chase another niche in the booming utility vehicle market.

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“The Atlas has built strong momentum for Volkswagen in the SUV segment, and we are excited to grow our SUV portfolio with this new, Chattanooga-assembled five-passenger SUV,” said Hinrich J. Woebcken, President and CEO, Volkswagen Group of America, Inc.

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Debugging Volkswagen: SUVs Supplant Sedans, Hatches

But no more tongue-twisting model names.

by on Jan.17, 2018

One of the first jobs for VW Group of America CEO Hinrich Woebcken was revealing the new Atlas.

Things didn’t look very good when Hinrich Woebcken landed in the U.S. two years ago as the new CEO and President of the Volkswagen Group of America. The automaker had just acknowledged cheating on diesel emissions tests and was not only facing the prospect of paying billions of dollars in fines and settlements but a collapse in its U.S. sales as it was forced to pull off the market all of its popular diesel models.

“The only reason dealers didn’t kill me was that I was the new guy,” the German-born executive said, only half joking, during a presentation at the Automotive News World Congress on Tuesday afternoon.

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These days, dealers are a lot more sanguine about Woebcken, and VW in general, though the VWoA chief cautioned that the automaker has a long way to go before he can claim success rebuilding its U.S. operations. (more…)

VW Planning 10-Year Comeback for the U.S.

Strategy includes -- what else -- more SUVs.

by on Sep.01, 2017

VW CEO Herbert Diess and former US chief Michael Horn at the unveiling of the new Tiguan.

Nearly two years after Volkswagen admitted rigging the diesel engines on 11 million vehicles to illegally pass emissions tests, top company officials have laid out a series of steps they hope will help rebuild both trust and demand in markets around the world, notably in the U.S., where the diesel scam cover-up first was revealed.

Special discounts of up to $9,000 will be offered to get current diesel owners in Europe to trade back in on another VW model, while the German automaker said it will expand its array of SUVs coming to the ute-crazed American market, senior officials said, following a VW board meeting at the company’s plant in Chattanooga, TN.

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“The brand suffered a lot worldwide, we are suffering still. And for sure we are not through,” Herbert Diess, VW’s global brand boss said, adding that, “We can’t win America over in two years time. It’s a 10-year plan.”

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VW Brand Profit Slammed by Diesel Emissions Scandal Costs

U.S. remains "core market," says CEO Mueller.

by on Mar.14, 2017

VW CEO Matthias Mueller holds the wireless fob for the Sedric robotic car at the Geneva Motor Show.

Volkswagen revealed a classic good news/bad news scenario on Tuesday morning. After reporting record group profits last month for 2016, the automaker now says operating earnings at the flagship VW brand took a sharp hit as a result of the maker’s diesel emissions scandal.

The automaker has so far agreed to spend nearly $25 billion on fines and settlements in the U.S. alone as a result of the scandal, and that doesn’t include a hefty increase in marketing costs since the diesel engine rigging was revealed in September 2015.

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Nonetheless, Volkswagen Group CEO Matthias Mueller put a positive outlook on the maker’s current situation, insisting it was “back on track” after one of the worst crises in its eight-decade history. Mueller himself took home 7.8 million euros, or $8.5 million, in pay and other forms of compensation for 2016.

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VW Updates Atlas for Weekend Warriors

VW shows off an array of lifestyle options for new SUV.

by on Feb.08, 2017

The VW Atlas Weekend Edition replaces the old pop-up top with an expandable cargo box.

The new Volkswagen Atlas will significantly expand the options for VW fans when it rolls into showrooms this spring. And now, the German maker is showing off a possible special edition designed specifically for weekend warriors who want additional cargo and entertainment options.

Dubbed the Volkswagen Atlas Weekend Edition, the go-anywhere concept is making its debut at this week’s Chicago Auto Show. It highlights an array of options VW plans to offer for the three-row SUV. And it just might be hinting at a special edition model to come.

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The Atlas is the third ute in the maker’s line-up, a much-needed addition considering the dramatic changes reshaping the U.S. automotive market. SUVs and CUVs – along with pickups and vans – now account for nearly two-thirds of the new vehicle market, and the trend shows little signs of slowing down.

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Volkswagen Starting Up Atlas Production

Sport-utility crucial to automaker's U.S. sales turnaround hopes.

by on Dec.15, 2016

Hinrich Woebcken the new CEO of VW's North American operations, shows off the Atlas.

Volkswagen Group of America has begun production of the new VW Atlas it the German automaker’s plant in Chattanooga, Tennessee.

The launch marks the start of VW’s plan to build inventory prior to the official introduction of the Atlas in 2017, Volkswagen officials said.

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“I am very proud of the hard work the Chattanooga team has put in to bring the Atlas to series production,” said Christian Koch, president and chief executive officer of Volkswagen Chattanooga. (more…)

Heavy Lifter: Much Riding on New Volkswagen Atlas

New ute will be the largest VW model sold in the U.S.

by on Oct.28, 2016

The VW Atlas makes its debut.

In Greek mythology, Atlas carried the world on his back. The new Volkswagen Atlas won’t have quite as big a load to shoulder, but it will still be the troubled brand’s heavy lifter.

The long-awaited sport-utility vehicle made its debut during a preview on the Santa Monica Pier Thursday night, and it will soon start rolling out of the expanded Volkswagen assembly plant in Chattanooga, Tennessee. Atlas will join VW’s two other SUVs and, if all goes according to plan, help the automaker gain some much-needed momentum in a fast-growing market that has largely passed it by.

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“This is the beginning of a new future for Volkswagen in America,” declared Hinrich Woebcken, the long-time BMW executive who was named CEO of Volkswagen Group of America early this year. The launch of the Atlas, he continued, means that “We are here to stay in North America.”

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Volkswagen Delivers Solid Profit Despite Diesel Scandal

U.S. buyback program set to get underway.

by on Oct.27, 2016

The Porsche Macan helped drive big profits for the brand - and for parent Volkswagen AG.

As it begins to see its massive diesel scandal fade into the rearview mirror, Volkswagen AG reported Thursday a big jump in third-quarter earnings.

The German maker had a net, after-tax profit of 2.34 billion euros, or $2.55 billion. By comparison, VW went 6.7 billion euros into the red a year ago as it set aside funds to cover fines and legal costs triggered by the revelation it had rigged emissions tests on its 2.0- and 3.0-liter diesel engines.

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On Tuesday, a judge in San Francisco gave final approval to a nearly $15 settlement with U.S. and California regulators covering the smaller of the two powertrains. That includes up to $10 billion to buy back the 475,000 Audi and Volkswagen brand vehicles sold in the U.S. using that engine. VW says buybacks are likely to begin by mid-November, though the maker still hopes to come up with a technical fix for at least some of those vehicles.

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Life’s a Breeze with VW T-Cross Cabrio Concept

VW surprises with Polo-sized SUV convertible.

by on Mar.01, 2016

VW was expected to show a small SUV at the Geneva Motor Show -- but not one with a ragtop.

Volkswagen got a jump on the Geneva Motor Show Monday night, giving a standing-room crowd of automotive journalists a special preview of a quirky little SUV/convertible concept it has dubbed the T-Cross Breeze.

It’s hard to tell just how serious the maker is about putting a ragtop ute on the road. But it’s all but certain to come up with a production model in more traditional form. The German automaker has made it very clear it intends to fill the gaps in its line-up at a time when buyers around the world are trading in their conventional sedans, coupes and hatchbacks for sport and crossover-utility vehicles.

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“The T-Cross Breeze reflects the new start for our brand,” suggested VW brand design chief Klaus Bischoff. The concept, he added, “is a teaser for the most compact sport utility vehicle that Volkswagen plans to make – and the nucleus of a new SUV and convertible design in the compact sector.”

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VW Teases New “Trendy, Affordable” New SUV Concept

“Hardly any switches,” in high-tech interior.

by on Feb.22, 2016

VW teases its new compact SUV

Volkswagen’s product line-up has a big hole in it, though nothing too big a couple of new SUVs couldn’t fill.

The German maker has already laid out plans to launch a production version of its popular CrossBlue Concept SUV. Now, it’s offering a hint of what else it has in mind for a more “trendy, affordable” SUV for its line-up.

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The so-far unnamed SUV Concept will make its debut at the Geneva Motor Show next month, alongside a new version of VW’s little “Up!” city car. That includes gas and diesel-powered versions of the little hatchback, as well as alternatives using natural gas and battery power, VW hints.

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