Posts Tagged ‘vw chicago auto show’

Diesel Crisis May Have Been Just What VW Needed, Suggests US CEO

"The race is on," says Woebcken.

by on Feb.09, 2018

VW's U.S. chief Hinrich Woebcken told the Economic Club of Chicago that the company needed to "Americanize" to be successful.

What doesn’t kill you makes you stronger, or so goes the old saw. And it just might apply to Volkswagen’s diesel emissions scandal, suggested the automaker’s North American chief executive, despite costing the automaker about $30 billion in penalties.

During a series of appearances at the Chicago Auto Show, Hinrich Woebcken noted that after taking an initial, sharp hit to its sales after admitting it rigged more than 500,000 diesel vehicles sold in the U.S., VW’s sales rebounded in 2017, climbing 5% even as the overall American car market fell nearly 2%.

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“Maybe the diesel crisis helped convince (our) company to Americanize,” said Woebcken, during a speech to the Chicago Economic Club. Long known to American car buyers as “a sports car brand … a niche company,” VW recognized that, if it was going to recover, it had to “move into the heart of the American market.” (more…)

VW Arteon Makes American Debut

Return of the coupe-like sedan.

by on Feb.08, 2018

Volkswagen's Arteon sedan makes it North American debut at the Chicago Auto Show.

With the recent launches of the all-new Atlas and completely redesigned Tiguan, Volkswagen has made it clear it is shifting direction to catch up with the massive explosion of SUV and CUV sales. But it isn’t walking away from its more traditional passenger car segments.

We got a look at the updated Passat at the North American International Auto Show in Detroit last month and for the Chicago Auto Show VW is pulling the wraps off the Arteon, the replacement for its coupe-like CC sedan. Okay, yes, we’ve already seen the Arteon in Europe, but for the Windy City show we’re getting a first look at the American market model.

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And like the old CC, “The Arteon is Volkswagen’s brand shaper,” said Hinrich J. Woebcken, CEO of the North American Region, Volkswagen. “This car is the spiritual successor to the CC, but it is bolder and faster. Arteon has the style and performance of a luxury Gran Turismo for about the price of a fully loaded midsize sedan.” (more…)

VW Updates Atlas for Weekend Warriors

VW shows off an array of lifestyle options for new SUV.

by on Feb.08, 2017

The VW Atlas Weekend Edition replaces the old pop-up top with an expandable cargo box.

The new Volkswagen Atlas will significantly expand the options for VW fans when it rolls into showrooms this spring. And now, the German maker is showing off a possible special edition designed specifically for weekend warriors who want additional cargo and entertainment options.

Dubbed the Volkswagen Atlas Weekend Edition, the go-anywhere concept is making its debut at this week’s Chicago Auto Show. It highlights an array of options VW plans to offer for the three-row SUV. And it just might be hinting at a special edition model to come.

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The Atlas is the third ute in the maker’s line-up, a much-needed addition considering the dramatic changes reshaping the U.S. automotive market. SUVs and CUVs – along with pickups and vans – now account for nearly two-thirds of the new vehicle market, and the trend shows little signs of slowing down.

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Volkswagen Goes Forward into the Past with Beetle GSR

Building buzz for the new Bug.

by on Feb.07, 2013

The new VW Beetle GSR and the original.

Volkswagen is looking to recreate some of the magic from the 1970s by bringing back its “Yellow Black Racer.”

Also known as the GSR – short for the German name, Gelb Schwarzer Renner — it was the sportiest version of the classic Volkswagen Beetle 40 years back. Instantly recognizable by its distinctive color scheme, just 3500 units were built and they are now considered collectors’ items.

VW is hoping the 2014 Beetle GSR debuting at the Chicago Auto Show this week can build the same buzz for the third-generation Bug.

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The bodyshell of the original 1973 Beetle was painted yellow, while the hood, trunklid, and bumpers were finished in matte black. The look was rounded out by black trim strips underneath the side windows and black rocker panels. Yellow and black link old and new: the body and the R-Line bumpers on the new GSR are predominantly yellow, the hood is mainly black, and the trunklid, roof, and the exterior mirror caps are all black

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VW Set to Debut Beetle Turbo Diesel in Chicago

Diesel cabrio to follow.

by on Jan.19, 2012

The 2013 VW Beetle TDI will play a different tune with a diesel expected to deliver over 40 mpg.

Volkswagen will introduce the most fuel-efficiency version of the Bug ever at the upcoming Chicago Auto Show, where it plans to unveil the 2013 VW Beetle TDI.

The move is no surprise. While most makers are still debating whether or not to add oil-burners to their line-ups, the Germans have scored big success stories with the technology – especially Volkswagen, which currently produces about 75% of the diesels sold in the U.S.

While the maker is keeping details close to the vest in order to have a few secrets to reveal in the Windy City expectations are that the Beetle TDI will share the same 2.0-liter, turbocharged inline-four as the diesel versions of the Golf, Jetta and new Volkswagen Passat.  That would translate into something around 140 horsepower and 236 lb-ft of torque.

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The maker is expected to offer buyers a six-speed stick, as well as an option six-speed DSG gearbox.

Rated at 43 mpg in the Passat (while, curiously, the highway ratings are just 42 mpg in the Golf and Jetta), the Beetle TDI should be in the 40+ mpg range.

(more…)

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