Posts Tagged ‘Toyota Tundra TRD’

Toyota Offers Toughened Up TRD Pro Series Trucks for 2019

Tundra, Tacoma and 4Runner get new TRD packages.

by on Feb.08, 2018

Toyota's 4Runner TRD shows off its new logoed skid plate at the Chicago Auto Show.

With many truck makers arguing about which one has the toughest this or most rugged that, Toyota’s offers up its new TRD Pro Series line-up to remind folks that there are more than just two or three tough options.

For 2019, the company’s Tundra and Tacoma pickups as well as its 4Runner sport-ute get the updated TRD treatment, which mean a nice surprise for many buyers. According to Jack Hollis, group vice president and general manager of the Toyota Division at Toyota Motor North America, plenty of folks have decided that Toyota’s vehicles are plenty tough.

Performance News!

He noted that more than 40% of Tundra and 4Runner buyers upgrade to the TRD Pro Series package and that number soars to 56% for Tacoma. (more…)

Three New Toyota Models Let “Families on the Go Rough it in Style”

Chicago Auto Show debut for RAV4 Adventure, Tundra and Sequoia TRD

by on Feb.09, 2017

Toyota's picked up on the idea that truck and ute buyers like to customize their vehicles a bit. The new Sequoia TRD offers that chance.

This story includes updated information.

This year’s Chicago Auto Show is all about new niche products, and Toyota has a gaggle of them to show off: rugged yet lavishly equipped versions of three of its popular light truck lines.

The RAV4 Adventure and TRD versions of the Sequoia sport-utility vehicle and Tundra pickup are all aimed at families who want to “rough it in style,” the automaker explains. They all feature improvements in off-road capabilities and performance, as well as design tweaks meant to give them a sportier and more rugged appearance.

In the Know!

That’s in keeping with what other manufacturers are bringing to this year’s Chicago Auto Show. There are more products than ever for American car buyers to choose from, but automakers also are offering more niche variants, whether sporty, upscale or just distinctive in styling. (more…)

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