Posts Tagged ‘Rolls-Royce SUV’

Pass the Bubbly? Rolls-Royce Cullinan Promises a Luxury Ride Even on the Roughest Trails

British marque officially introduces its first off-roader since the days of Lawrence of Arabia.

by on May.10, 2018

The slogan for the new Rolls-Royce Cullinan hints at its capabilities: "Effortless, Everywhere."

Don’t call it an SUV. Rolls-Royce prefers to refer to its all-new Cullinan as “an all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time.”

Whether you stick with SUV, borrow “Sport Activity Vehicle from Rolls’ parent BMW, or find some other, more elegant term, the Cullinan really does appear to live up to its promise of delivering go-anywhere drivability, even as the folks luxuriating in the back can sip on champagne chilled to the perfect temperature by a built-in refrigerator.

Subscribe Now!

“Our customers expect to go everywhere in luxury, effortlessly and without compromise,” said Torsten Muller-Otvos, the CEO of Rolls-Royce Motor Cars. “The super-luxury lifestyle is evolving (and) luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world.”

(more…)

Rolls-Royce Offers 1st Good Look at Upcoming SUV

Project Cullinan “takes next step.”

by on Dec.01, 2016

The Rolls-Royce SUV mule will be getting a serious workout in the months to come.

Rolls-Royce is plowing plans to put its first SUV on the road – and its giving us a first look at the vehicle it’s developing as part of what it has dubbed Project Cullinan.

The British ultra-luxury brand is just one of the latest manufacturers to adapt to shifting market trends, echoing rival Bentley which launched its own Bentayga sport-utility vehicle earlier this year. With the exception of Ferrari, in fact, all major super-premium brands – including such names as Aston Martin and Lamborghini – intend to roll out utes of their own.

Subscribe Now!

“This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, in a statement accompanying these two images.

(more…)

A Second Bentley Ute? Flood of New Luxury SUVs on the Way

Segment is growing faster than most.

by on May.05, 2015

Even though it hasn't hit dealer showrooms, Bentley is so enamored with its soon-to-be-released SUV, it's thinking of adding a second to its line-up.

Think the idea of a Bentley SUV is hard to fathom: How about two utes from the stately British marque? That’s one of the maker’s two top priorities, according to Bentley CEO Wolfgang Durheimer.

And Bentley is far from alone. Porsche already has two utes in its line-up with the launch of the 2015 Macan. Rolls-Royce has confirmed it has an all-wheel-drive model in development. And even Lamborghini and Aston Martin appear ready to join the fray.

Subscribe for Free!

The rapid move into the utility-vehicle segment by some of the world’s most exclusive manufacturers probably shouldn’t come as a surprise. It reflects the overall shift in the automotive market. According to data from IHS Automotive, sport- and crossover-utility vehicles will outsell sedans in the U.S. this year for the first time. (more…)

Rolls-Royce Considering Plans for a “Proper SUV”

Could become latest super-premium brand to add a ute to its line-up.

by on May.15, 2014

Rolls may soon plant its "Spirit of Ecstasy" hood ornament on a new SUV.

Confirming widespread rumors a senior Rolls-Royce executive says the British maker is giving serious thought to the prospect of adding an SUV to its line-up.

It would become the latest in a growing list of high-line manufacturers to add a utility vehicle, but unlike those who have opted for car-based crossover models, design chief Giles Taylor says Rolls would opt for a “proper SUV” if it ultimately enters the market – some estimating the maker could have one in the market by late 2017.

Insider News!

“I’m interested in function and functionality. I’m looking to create a properly functional vehicle – a shooting brake, not a crossover with a sloping roof. A proper SUV,” Taylor tells British magazine Autocar. But he stresses that such a new model has to fit in with the existing line-up and not “undermine the Rolls-Royce brand.”

(more…)