Posts Tagged ‘Porsche subscription’

All Booked Up – Cadillac Expands Subscription Service

Luxury brand introducing Bok to LA, Dallas shoppers.

by on Nov.13, 2017

Want a different Cadillac? Book by Cadillac participants can use an app and have a different model to their home or office.

It’s become conventional wisdom that the automobile will go through more changes during the next five years than it has the last 50. That goes for the car-buying process, as well.

Millions of Americans are already leasing, rather than buying, and others are opting for “nearly new” certified pre-owned rather than new vehicles. Still more may opt for more radical solutions, including new subscription services like the one Cadillac introduced earlier this year.

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Dubbed “Book by Cadillac,” it allows a customer to choose from a menu of different models, switching from products like the XT5 sport-utility vehicle to the big XT6 sedan as often as 18 times a year. The subscription model was launched in New York and is now rolling out in two other major U.S. markets, Los Angeles and Dallas. (more…)

Are You Ready to “Subscribe,” Rather Than Buy or Lease?

Automakers search for easier, friendlier ways to sell their products.

by on Oct.30, 2017

The third-generation 2018 Porsche Cayenne is part of the German maker's new "subscription" service.

Like the new 2018 Hyundai Sonata sedan but not sure it’s the right model for you? No problem. The automaker just launched the Shopper Assurance program which, among other things, offers potential buyers a three-day, money-back guarantee.

Maybe your taste – and budget – runs more towards Porsche, but you can’t decide between the classic 911 sports car, the Panamera sedan or the big Cayenne SUV. No problem there, either, at least if you’re living in Atlanta, where the German automaker has set up the pilot Porsche Passport program. For as much as $3,000 a month, customers in Atlanta soon will be able to switch between as many as 22 different Porsche models pretty much whenever they want simply by using a smartphone app.

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At a time when the Internet has changed the way Americans shop for most everything else, automakers are looking for ways to revise the classic car buying process, an experience often likened to getting a root canal – without the anesthetic. They’re exploring ways to cut out the haggling, speed up the sales process and make it simpler and friendlier. Some are even letting motorists shop at home or office, rather than having to trudge to the dealer showroom. (more…)

Drivers Now Can “Subscribe” For Access to Up to 22 Different Porsche Models

German maker joins growing list of automakers experimenting with new purchase, ownership models.

by on Oct.11, 2017

The third-generation 2018 Porsche Cayenne is part of the German maker's new "subscription" service.

Looking for a Porsche but not sure what you want? Maybe you’d like a 911 for the workweek, a Cayenne for getting away over the weekend.

Now, you won’t have to choose, at least not if you live near the German maker’s U.S. headquarters in Atlanta and sign up for the new Porsche Passport program. The pilot program will offer two subscription levels and, for a price tag of up to $3,000 a month, you’ll be able to slip behind the wheel of as many as 22 different Porsche models pretty much whenever you want.

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The subscription program is one of a number of new retail programs automakers are launching in the U.S. – some running as pilots, others reaching out to all potential buyers. The same day the German maker announced the Porsche Passport, Hyundai introduced its own Shopper Assurance program which will include a three-day, money-back guarantee. (more…)