Posts Tagged ‘Pierre Loing’

Nissan Sounds New Note with Sporty Versa SR

Maker expands variants for subcompact model.

by on Feb.07, 2014

Nissan introduced its new sporty Versa Note SR hoping to appeal to younger buyers.

Nissan sounded a new note when it redesigned its small hatchback for the 2014 model-year and now hopes young buyers will like the sound even more when its launches the sporty new Versa Note SR model for 2015.

The long-moribund subcompact segment has been flooded with all-new and updated products in recent years, and makers like Nissan have come to recognize that buyers – especially first-time Millennials – are no longer willing to settle for boring, stripped-down econoboxes.

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New models, such as the Nissan Versa Note – and competitors like the Ford Fiesta and new Honda Fit – are putting significantly more emphasis on styling, while also loading up with more features, improving performance and boosting mileage. (more…)

Nismo 370Z Coming This Summer

Nissan second product joins Juke Nismo.

by on May.01, 2013

Nissan announced the 370Z Nismo will reach dealer showrooms this summer.

Nissan announced back in February that it would be expanding its performance-oriented sub-brand, dubbed Nismo for Nissan Motorsports, which will offer sportier, enthusiast versions of Nissan products. And now the second Nismo-inspired vehicle is coming.

The Nismo version of the Nissan 370Z will reach showrooms this summer.

The 2014 370Z Nismo follows the new Nismo design theme with distinctive new exterior and interior accents.

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“The 370Z Nismo, since its introduction as part of the original Nissan 350Z lineup, has embodied the spirit of Nismo – race-proven engineering that is attainable,” said Pierre Loing, vice president, Product and Advanced Planning and Strategy, Nissan Americas.