Posts Tagged ‘Nissan trying to grow China sales’

Nissan Spending $9.5B to Grow China Sales

New plan designed to leap in front of Ford, Toyota and Honda.

by on Feb.05, 2018

Nissan and Dongfeng are counting on growing sales of its low-cost Venucia brand in China to push Nissan past 2.5 million units by 2022.

Through its alliance with Renault and Mitsubishi, Nissan may be the best-selling vehicle company in the world, but it still lags General Motors and Volkswagen in China. However, it’s got a $9.5 billion plan to change that.

Nissan executives want to raise its sales by more than 1 million vehicles by 2022 through a mix of new entries, including EVs, and growth of its luxury and low-cost indigenous brands, Infiniti and Venucia, respectively.

Global News!

The move comes in what can be considered a weak sales market in China right now. The country’s auto sales stalled in December and ended 2017 up a meager 1.4% compared with a year ago results, according to the China Association of Automobile Manufacturers. Sales in 2016 were up 15% compared to 2015. (more…)