Posts Tagged ‘New York’

The Yachtsman in the Flesh

Mini's Yachtsman spoof more than just clever press release.

by on Apr.11, 2012

Anchors Away! The Mini Yachtsmen.

So just how serious is Mini about the Yachtsman amphibian?

As is it’s tradition, the automaker sent out an April Fools Day press release, this time featuring a supposedly amphibious Mini. Sporting a massive bow extension and an air intake that makes the car look like it’s ready for submarine duty, the Cooper Yachtsman even had some long-timers in the auto biz fooled.

Float this Mini!

But this was no mere press release and elaborate Photoshop work. No Mini actually built the Yachtsman – and brought it to the New York auto show.  (more…)