Posts Tagged ‘new Porsche plan’

Drivers Now Can “Subscribe” For Access to Up to 22 Different Porsche Models

German maker joins growing list of automakers experimenting with new purchase, ownership models.

by on Oct.11, 2017

The third-generation 2018 Porsche Cayenne is part of the German maker's new "subscription" service.

Looking for a Porsche but not sure what you want? Maybe you’d like a 911 for the workweek, a Cayenne for getting away over the weekend.

Now, you won’t have to choose, at least not if you live near the German maker’s U.S. headquarters in Atlanta and sign up for the new Porsche Passport program. The pilot program will offer two subscription levels and, for a price tag of up to $3,000 a month, you’ll be able to slip behind the wheel of as many as 22 different Porsche models pretty much whenever you want.

Industry News!

The subscription program is one of a number of new retail programs automakers are launching in the U.S. – some running as pilots, others reaching out to all potential buyers. The same day the German maker announced the Porsche Passport, Hyundai introduced its own Shopper Assurance program which will include a three-day, money-back guarantee. (more…)