Posts Tagged ‘Mitsubishi plug-in hybrids’

Mitsubishi Building on Strong 2017 Finish

Maker ready with new product, improving image.

by on Jan.12, 2018

Mitsubishi Motors North America EVP Don Swearingen says the brand has big expectations for 2018.

Mitsubishi emerged from 2017 as the fastest growing non-luxury brand and is pushing into 2018 with momentum thanks to a combination of new product, new advertising that has elevated the brand’s visibility in the U.S. and the support of the Renault-Nissan-Alliance.

“2017 was a challenging year for the industry, however, Mitsubishi was able to defy the trend and prove that it has the right products at the right time,” said Don Swearingen, executive vice president and chief operating officer, MMNA.

Industry News!

Swearingen, however, noted during a press gathering in Detroit on the eve of the North American International Auto Show that Mitsubishi’s CUV line-up posted banner sales, up 15% over 2016. (more…)