Posts Tagged ‘Mini Cooper Yachtsman’

The Yachtsman in the Flesh

Mini's Yachtsman spoof more than just clever press release.

by on Apr.11, 2012

Anchors Away! The Mini Yachtsmen.

So just how serious is Mini about the Yachtsman amphibian?

As is it’s tradition, the automaker sent out an April Fools Day press release, this time featuring a supposedly amphibious Mini. Sporting a massive bow extension and an air intake that makes the car look like it’s ready for submarine duty, the Cooper Yachtsman even had some long-timers in the auto biz fooled.

Float this Mini!

But this was no mere press release and elaborate Photoshop work. No Mini actually built the Yachtsman – and brought it to the New York auto show.  (more…)

Mini Goes Amphibious?

Yachtsman's key features include exhaust snorkel, get-me-home sail.

by on Apr.02, 2012

The Mini Cooper Yachtsman is the brand's attempt to give its owners access to the 70 percent of the planet where regular cars cannot go.

Mini fans have become accustomed to the brand introducing new takes on the classic Mini theme. But now, the automaker plans to give motorists a vehicle that they can use on the 70 percent of the planet that its regular cars can’t access.

The automaker is introducing the Mini Cooper Yachtsman, an amphibious version of the regular Cooper, at the New York auto show this week.

April Fools!

The  Yachtsman comes standard with a variety of features, unique to all of autodom, including shark-resistant undercoating, a body-color exhaust snorkel and an extendable rooftop antenna that comes with a “get-me-home” 20-foot sail that has the added benefit of providing zero-emission sailing.