Posts Tagged ‘Mercedes electric vehicle brand’

Mercedes-Benz Concept EQ A Puts Big Battery Pack in a Small Hatchback

“We are serious about electric mobility,” says CEO Zetsche.

by on Sep.12, 2017

The Mercedes-Benz Concept EQ A is the luxury brand's move toward an all-electric line-up.

By the middle of the coming decade, expect to see some form of battery-based option for every vehicle in the vast Mercedes-Benz line-up, brand boss Dieter Zetsche announced Monday night. And the German automaker is offering a clear indication of the options that strategy will take at this year’s Frankfurt Motor Show.

The German maker’s stand features products as diverse as the new GLC F-Cell, an SUV that combines both a hydrogen fuel-cell system with in plug-in lithium-ion battery pack, and the new AMG Project One, a 1,000 horsepower hypercar using a four-motor plug-in hybrid system based on Formula One’s KERS technology. Both models are debuting in Frankfurt this week.

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While all of the traditional Mercedes models will be offered with electrified options, the company also plans to launch an entirely new sub-brand, dubbed Mercedes-EQ, which will deliver 10 pure battery-electric models by the middle of the coming decade. That is likely to include a version of the Concept EQ A hatchback also making its Frankfurt debut. (more…)

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