Posts Tagged ‘mercedes cla’

83 and Counting, Mercedes Flooding Market with New Models

New small cars, electric vehicles among those heading to market.

by on Jun.16, 2017

The 2018 Mercedes-Benz E400 Coupe.

A handful of reporters got the chance to check out the newest addition to the Mercedes-Benz line-up this week, slaloming through the winding mountain roads north of Vancouver, British Columbia in the 2018 E-400 Coupe. But even as the media drive was underway, Mercedes confirmed yet another version of the midsize mainstay was on its way, the completely redesigned E-Class Cabriolet.

By the time both the E-Class coupe and convertible reach showrooms in the coming months, Mercedes will have a whopping 83 different products on sale in the U.S., and there are a number of additional products available for buyers abroad that don’t make it to the States, such as the little A-Class line and the big R-Class people-mover.

The Last Word!

But Mercedes isn’t about to relax. If anything, it is ramping up its product assault with an array of offerings now in various stages of development, including its first pickup and an assortment of battery-electric vehicles, or BEVs, that will be sold through a new sub-brand, Mercedes-EQ.

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Zetsche Offers New Look at Next-Gen Mercedes-Benz CLA

Dr. Z puts on the camouflage.

by on May.17, 2017

Dr. Z grabs a selfie along with the slightly disguised, next-gen Mercedes-Benz A-Class.

Mercedes-Benz has a lot riding on the little CLA. The little sedan proved to be one of the biggest hits in the maker’s history when it made its debut four years ago. And with a new version in the works, we’ve been scrambling to get some idea of what it will look like.

We got our first hint at the Shanghai Motor Show last month when Mercedes rolled out the Concept A, a rather thinly disguised version of the next-gen A-Class model that shares its underpinnings with the CLA, GLA sport-ute and other compact Benz models.

We Strip Off the Disguise!

Now, we’re getting another look at this downsized family thanks to Dieter Zetsche, the mustachioed CEO of Daimler AG and head of the Mercedes brand, who, in words and pics and words posted on LinkedIn, is sharing his experience driving the new small car family.

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Mercedes Planning Flood of New Compact Models

Maker still debating which will come to the U.S. market.

by on Jan.09, 2017

The newly updated Mercedes-Benz GLA 250 4Matic made its debut in Detroit Sunday night.

Few automakers have added more new models in shorter order than Mercedes-Benz, the German company take aim at virtually every possible market niche.

But Mercedes officials think there’s still a few gaps in the line-up, notably at the lower end of the spectrum, and that means we could see a sizable increase in compact and smaller offerings, though not all the additions will make it across the Atlantic.

Auto Show News!

“Our compact car family will grow from five to eight members in the near future,” said Britta Seeger, the board member who was recently appointed head of Mercedes-Benz global marketing and sales, during an appearance at the North American International Auto Show in Detroit.

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Mercedes May Finally Bring Little A-Class to U.S.

New mini-lux model would roll out of new Mercedes plant in Mexico.

by on Sep.28, 2015

The Mercedes A-Class is one of five different models based on the small luxury platform.

The boardroom at Mercedes-Benz was wracked with turmoil when the German maker first considered adding a compact luxury car to its line-up. But the original Mercedes 190 was an instant success, and what is today known as the C-Class is one of the anchors of its line-up.

That meant far less debate when the company eventually decided to roll out a procession of even smaller models. If anything, the new CLA sedan and GLA crossover have become even bigger hits in the critical North American market.

In the Know!

Until now, however, Mercedes hasn’t been willing to also let its pint-sized A-Class model make the trans-Atlantic jump. But it appears that this reluctance is starting to vanish and American motorists may soon find another downsized offering in Mercedes showrooms.

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First Look: Mercedes-Benz CLA Shooting Brake

Revisiting the wagon.

by on Nov.26, 2014

The new Mercedes-Benz CLA Shooting Brake may be what's needed to change the opinions of U.S. drivers about wagons.

Manufacturers have tried going the semantic root: dubbing them shooting brakes, estates, crossovers and cross country. But Americans have shown an uncanny ability to sniff out a station wagon and turn up their noses – which is all the more ironic considering wagons make up one of the hottest segments in Europe.

Could the new Mercedes-Benz CLA Shooting Brake bridge that gap? The more immediate question is whether the German maker will try. It isn’t yet saying whether it will import the “two-box” take on its popular new compact luxury model. But these initial images suggest it might be worth a try.

Gain Traction!

“Like its big brother, the CLS Shooting Brake, the CLA Shooting Brake is targeted at active customers who are looking outside of the mainstream for a car that impresses with a high utility value,” says Ola Källenius, who oversees Mercedes marketing and sales operations. (more…)

Cadillac Readying Unprecedented Product Blitz

Maker aiming to match its German rivals.

by on Sep.23, 2014

The next Cadillac CTS-V Coupe will be one of the first new models to come as Caddy broadens its product portfolio substantially.

(Copyright 2014, TheDetroitBureau.com)

There was a time when luxury brands sought exclusivity above all else, even if that meant shutting the door on some potential buyers. No longer, as Mercedes-Benz has demonstrated with a rapidly expanding line-up that will soon reach from the under-$30,000 CLA to the top-line S600 Pullman limousine that, in some configurations, could top $1 million.

While Mercedes has confirmed plans to add 30 new or updated models by 2020 – rivals BMW and Audi making similar moves — Cadillac has been subsisting on a handful of products. But that’s about to change.

Your Trusted Source for News!

As part of a global restructuring that includes the move of its headquarters to New York City, the General Motors luxury division will unleash an unprecedented product assault aimed at catching up to its German rivals.

As with Mercedes, Cadillac could cover a far broader range of market segments, running from entry-lux to super-premium, by decade’s end, new global chief Johan de Nysschen told TheDetroitBureau.com in an exclusive interview.

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Surge in Sales Propels Daimler Profits

Revenues up 6% as demand grows for new S-Class, other models.

by on Jul.23, 2014

Daimler AG CEO Dieter Zetsche during a recent product unveiling. Mercedes plans to launch 30 new models by the end of the decade.

Promising to regain its once-formidable lead as the world’s top luxury car manufacturer, Daimler AG has unleashed an unprecedented product assault that has begun gaining traction with consumers – driving a surge in second-quarter sales and earnings for the parent of the Mercedes-Benz and Smart brands.

With revenues up 6%, to $42.4 billion, Daimler posted a net profit of nearly $3 billion for the April to June period. But perhaps more telling was the fact that earnings before interest and taxes, or EBIT, shot to 7.9% of revenue during the latest quarter, up from 6.4% a year earlier.

The Journal of Record!

“We are growing profitably, our strategy is bearing fruit,” said Daimler AG Chief Executive Dieter Zetsche in statement accompanying the earnings announcement. “We are very satisfied with the second quarter and continue to work effectively on structural improvements.”

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Nissan, Daimler Reveal Plans for Joint Mexican Luxury Car Plant

At cost of around $1.4 bil, lines will start rolling in 2017.

by on Jun.27, 2014

Daimler AG's Dieter Zetsche, left, and Renault-Nissan's Carlos Ghosn shake hands after announcing plans to build luxury cars in a plant in Mexico.

Announcing the biggest project in their four-year-old alliance, Daimler AG and Nissan Motor Co. have confirmed they will jointly set up and operate a new luxury car plant in central Mexico. At a cost of 1 billion Euros, or close to $1.4 billion, it will begin operating by 2017, the makers’ two CEOs revealed during a joint news conference.

There will be two separate lines, one for each brand, at the new luxury car plant – which will be erected on a portion of the new factory complex Nissan opened in the city of Aguascalientes last November. The factory will eventually employ “nearly 5,700” workers and will have capacity to produce about 300,000 vehicles annually, said Daimler’s chief executive Dieter Zetsche and Nissan’s Carlos Ghosn.

On Top of the News!

“Our biggest project yet,” stressed Zetsche, “it takes our partnership to the next level.” (more…)

Daimler and Nissan to Partner on New Mexican Luxury Car Plant

New factory will produce both Mercedes-Benz and Infiniti models.

by on Jun.27, 2014

Nissan opened up its Aguascalientes plant last year. But it left plenty of room to expand once it locked down its joint venture with Daimler's Mercedes-Benz.

Nissan Motor Co. and Daimler AG will announce a significant expansion of their four-year-old alliance this morning, the two partners planning to set up a new plant in Aguascaliente, Mexico that will produce small luxury cars for the Japanese maker’s Infiniti brand and the German manufacturer’s Mercedes-Benz.

The project, first reported last year by TheDetroitBureau.com, takes the three-way partnership between Daimler, Nissan and French automaker Renault to a significant new level. The maker’s initially agreed to jointly produce engines and, among other things, develop a small car platform to be used for both Daimler’s Smart brand and as a replacement for the little Renault Twingo. Just this week, a new Nissan plant in Decherd, Tennessee launched production of engines for both the Infiniti and Mercedes brands.

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The new luxury car plant will be set up alongside an existing assembly line Nissan opened in the central Mexican city of Aguascalientes next year. Nissan CEO Carlos Ghosn and Daimler CEO Dieter Zetsche has previously both confirmed they were discussing the possibility of a new joint production facility but insiders say it took longer than expected to work out the details.

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2015 Mercedes C-Class: The Baby Benz Grows Up

German maker aims to raise the bar with new compact model.

by on Jan.13, 2014

The new Mercedes-Benz C-Class makes a debut during a Detroit sneak preview Sunday night.

What do you do when there’s a new Baby in the house?  In the case of Mercedes-Benz, what was once the “Baby Benz” is about to grow into a much more sophisticated luxury sedan offering many of the latest, high-tech features found in the German maker’s top-line E- and S-Class models.

The Mercedes C-Class is getting a major makeover for 2015, the updated model making its debut at the North American International Auto Show.  The move comes soon after the addition of a new “entry-level” model, the CLA, which is proving to be the most successful launch ever for the German maker’s U.S. sales subsidiary.

Your Auto Show News Source!

The 2015 remake of the Mercedes C-Class helps separate the two models and allows them to target different market niches.  That’s good news for buyers of what was original sold as the Baby Benz.  The 2015 model is larger yet lighter, more aerodynamic and more fuel-efficient and will offer a broad new array of features including the full array of so-called Intelligent Drive technologies only recently added to the E- and S-Class models, said Steve Cannon, CEO of Mercedes-Benz USA.

“We believe this new model will set an absolute benchmark in a very competitive segment,” Cannon told TheDetroitBureau.com.

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