Posts Tagged ‘Mazda premium experience’

Mazda Puts a Premium on 2018 Mazda6 Update

Mid-cycle update yields torquey new turbo engine shared with CX-9.

by on Nov.30, 2017

The new Mazda6 unveiled at the LA Auto Show borrows some style cues from the Mazda Vision concept.

For a mainstream automaker, Mazda officials spend a lot of time talking about “premium” vehicles lately. And a close look at the mid-cycle update of the brand’s midsize sedan helps put that into perspective.

The latest-generation Mazda6 wins kudos as one of the most attractive vehicles in its segment, and the 2018 update bumps things up a notch, picking up on some of the cues from the recent Mazda Vision concept. There are also a number of interior changes, with details like Napa leather and even real wood trim on the top-line version of the 2018 Mazda6. But there’s more to the story.

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In Mazda’s case, “premium doesn’t mean premium pricing, but a premium bond with your car,” explained Masahiro Moro, president of Mazda’s U.S. operations, during a preview at the Los Angeles Auto Show. (more…)

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