Posts Tagged ‘mazda news’

Mazda’s Head of N.American Ops Will Be its Next CEO

Promotion of Akira Marumoto comes at critical time of change for #5 Japanese automaker.

by on May.11, 2018

Akira Marumoto, a 38-year Mazda veteran, will become the company's new president and CEO.

Mazda Motor Corp.’s president and CEO will step down next month and will be replaced by the executive currently overseeing its biggest market, the Americas, and North America, in particular.

The transition, which will see current Vice President Akira Marumoto take the helm, comes at a critical time for Japan’s fifth-largest automaker. After having its long-time partner, Ford Motor Co., sever ties, Mazda has been searching for new allies and over the last 12 months has announced several projects with industry giant Toyota that will see it share in a new, U.S. assembly plant. Mazda is also pushing to develop costly new powertrain technologies at a time when most markets are demanding significant improvements in fuel economy and emissions.

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“Given the rapid changes occurring in the auto industry at the moment it’s often asked whether a small company like us will be OK,” the 60-year-old Marumoto told reporters in Japan on Friday, cautioning that, “before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand.”

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First Drive: 2018 Mazda3 Grand Touring

A cut above other small cars on the market.

by on Apr.12, 2018

The new 2018 Mazda3 Grand Touring edition is one of the top performing in the small car segment.

Given the hubbub around sport-utility vehicles these days and the relatively low price of gasoline, it is quite easy for small cars to get lost – or at least overlooked – in conversations about new cars.

However, small cars still command a significant following among motorists who are watching their budgets, drive long distances where fuel economy becomes paramount or live in places where parking is tight and at a premium.

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This adds up to a lot of people looking at a fleet of cars that’s a bit neglected these days by some car makers but there are companies, like Mazda for instance, that see them as an opportunity. (more…)

Ford, Mazda Expand ‘Do Not Drive’ Takata Recall

Automakers broaden small pickup recall after additional testing.

by on Feb.12, 2018

Owners of certain 2006 Ford Rangers are being told to park their trucks immediately as part of a recall to repair faulty Takata airbags.

This story has been updated with additional information.

Ford and Mazda issued a warning to about 35,000 Ranger and B-Series small pickups to stop driving the trucks immediately due to potential problems with Takata-made airbags. The action is essentially an extension of a smaller recall Ford issued last month.

In January, Ford issued the same order for 2,900 Ranger pickups for the 2006 model year because of the faulty inflators from Takata. The company became aware of a second death that occurred in a truck from the same “production run” of vehicles causing Ford to send out the urgent warning to owners.

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Mazda Motor Corp. followed suit for about 1,800 2006 Mazda B-series trucks that were built by Ford after it had issued a warning for 160 trucks last month. NHTSA said the vehicles pose “an immediate risk to safety” and asked owners to immediately schedule a free repair. (more…)

Mazda’s SkyActiv-X Aims to Give Diesels, Hybrids a Fuel-Efficient Run for the Money

More torque and from 20-30% better mileage could make SkyActiv-X a real breakthrough.

by on Jan.26, 2018

Driving the Mazda3 with a prototype of the SkyActiv-X engine revealed the vehicle's proposed improvements to be true.

It looks like the familiar Mazda3. Well, almost, if you ignore the matte black paint, the jury-rigged gas cap cover and a few other odd retrofits. Inside, there are a couple of plastic tubes sticking out of the air vents that look, oddly enough, like the arms on the robot from the old TV show, “Lost in Space.”

There’s also a tablet computer bolted to the instrument panel that tells you this is more than just a junker someone picked up and patched up so they might have a cheap set of wheels. As we fire up the hatchback the screen displays a big green circle with the number “1” in the middle. But as we pull out of the parking lot another circle lights up, “2” it tells us before a third circle briefly flashes on and off a couple times with the number “3.”

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No, it’s not some sort of upshift warning light. The display is intended to show which mode the hatchback’s engine is operating in. That’s because it’s a prototype version of the new Mazda SkyActiv-X and the more you can keep those twos and threes flashing the more fuel you are saving, explains the Mazda engineer who has come along for an hour-long test drive starting at the Japanese automaker’s U.S. R&D facility in Orange County, California. (more…)

Mazda NAO CEO Denies Toyota Merger Speculation

Toyota deal is just a deal, CEO says. Despite EV growth, gas engines to stay.

by on Jan.22, 2018

Masahiro Moro, Mazda NAO president and CEO, told a crowd in Detroit that the factory deal with Toyota was not a prelude to a merger.

Mazda’s recent partnership with Toyota to produce EVs at a new plant in Alabama is just that — a partnership. Masahiro Moro, Mazda North America Operations president and CEO, told a crowd that Mazda plans to remain an independent automaker for foreseeable future.

Moro, the company’s top executive discussed Mazda’s future during the Automotive News World Congress in Detroit. He also noted that while electric vehicles and fuel cells are important, Mazda believes it can squeeze substantially more fuel savings from its internal combustion engine during the next decade.

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The automaker does not have an EV or even a hybrid in its U.S. line-up, but the U.S. Environmental Protection Agency has named Mazda as the most fuel-efficient brand in the industry five years in a row, Moro noted.  (more…)

Sweet Home Alabama! Toyota, Mazda Plant Goes to Cotton State

New plant to make 300K cars, employ 4,000 people, cost $1.6B to build.

by on Jan.10, 2018

Officials are all smiles after Toyota and Mazda announced it would build its new plant in Alabama.

Toyota and Mazda have made it official by announcing their new joint venture plan to build a new $1.6 billion assembly plant in the northern Alabama city of Huntsville that will support 4,000 new jobs when it opens in 2021.

For Toyota, this joint-venture plant will be its 11th U.S. manufacturing facility and represents its continued commitment in the U.S., in addition to the $10 billion investment during the next five years that was announced in January 2017, Toyota CEO Akio Toyoda said.

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“Our investment to establish a new vehicle assembly plant with Mazda builds on the strong success we have enjoyed in Alabama where we produce engines for the North American market,” Toyoda said. “Starting from 2021, I’m confident that we will run a highly competitive plant, by bringing together the expertise of Toyota and Mazda as well as the excellent Alabama workforce.” (more…)

Tide Keeps Rolling as Toyota, Mazda Pick Alabama for New Plant

State beats North Carolina to secure 4,000-employee plant.

by on Jan.10, 2018

Toyota President Akio Toyota and his Mazda counterpart Kogai announce their alliance.

Toyota and Mazda are expected to announce that Huntsville, Alabama will be the site for a $1.6 billion auto plant after a search that stretched out for several months and nearly a dozen states.

In recent years, Asian and European manufacturers have made Alabama a center of automotive manufacturing and in 2017, the state churned out more than 1 million vehicles at plants operated by Toyota, Honda, Mercedes-Benz and Hyundai.

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The Toyota-Mazda assembly plant will be built in the Huntsville area in Limestone County, according to news services that have been briefed on the impending announcement. The exact site hasn’t been officially announced yet. (more…)

Ford, Mazda Recall 380K Trucks for Takata Airbag Problem

Fix is actually part two of a two-stage repair.

by on Dec.21, 2017

The 2004-06 Ford Ranger is being recalled for a second time to repair faulty Takata airbags.

In wake of the news of a 20th fatality attributed to Takata’s faulty airbags, Ford and Mazda announced they are recalling more than 380,000 older small pickup trucks for a second time to replace Takata airbag inflators.

The recalls cover driver- and passenger-side inflators in certain 2004 to 2006 Ford Ranger and Mazda B-Series trucks made by Ford. The vehicles were recalled in 2015 and 2016 to replace the inflators with newer versions, but the fix was only temporary.

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Now the new inflators no longer use ammonium nitrate, which becomes unstable over time under certain conditions, and are replacing the temporary models which still used the compound. (more…)

Mazda Puts a Premium on 2018 Mazda6 Update

Mid-cycle update yields torquey new turbo engine shared with CX-9.

by on Nov.30, 2017

The new Mazda6 unveiled at the LA Auto Show borrows some style cues from the Mazda Vision concept.

For a mainstream automaker, Mazda officials spend a lot of time talking about “premium” vehicles lately. And a close look at the mid-cycle update of the brand’s midsize sedan helps put that into perspective.

The latest-generation Mazda6 wins kudos as one of the most attractive vehicles in its segment, and the 2018 update bumps things up a notch, picking up on some of the cues from the recent Mazda Vision concept. There are also a number of interior changes, with details like Napa leather and even real wood trim on the top-line version of the 2018 Mazda6. But there’s more to the story.

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In Mazda’s case, “premium doesn’t mean premium pricing, but a premium bond with your car,” explained Masahiro Moro, president of Mazda’s U.S. operations, during a preview at the Los Angeles Auto Show. (more…)

Mazda Gives Sneak Peek at Mazda6 Before LA Auto Show

Japanese maker gives flagship sedan a makeover.

by on Nov.16, 2017

Mazda provided a sneak peek of the new Mazda6 debuting at the LA Auto Show later this month.

Although crossovers, sport-utes and trucks are all the rage, Mazda is looking to ensure its sedan loyalists are having their needs met with a restyled Mazda6 hitting the stage at the Los Angeles Auto Show next month.

The company provided a peek at the exterior and interior of the company’s flagship sedan, which is also known as the Mazda Atenza in Japan.

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The development team’s goal for this round of updates, the third since the model was fully redesigned in 2012, was to enhance the daily lives of people who love cars, incorporating premium details and new engineering concepts and technologies based on Mazda’s human-centered design philosophy, Mazda noted.  (more…)

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