Posts Tagged ‘mark laneve’

SUVs Could Soon Make Up Half U.S. New Vehicle Market

Prices also on rise as "customers choose more well-equipped vehicles."

by on Apr.11, 2017

Ford is pushing more luxury and tech features into the Explorer Platinum Edition for 2018.

Utility vehicles now account for 40% of the American market – and a disproportionate share of its profits – but demand is likely to keep growing and could soon reach 50% before leveling off, said a senior Ford Motor Co. executive ahead of this week’s New York International Auto Show, where a number of new SUVs and CUVs will make their debut.

Utes have become the hottest segment in the industry, in part because carmakers continue to find ways to surprise and delight customers with all manner of new designs and features, said Mark LaNeve, Ford’s head of sales, service and marketing. And where classic SUVs once required owners to “sacrifice” things like fuel economy and on-road comfort, today’s utes are nearly as efficient and comfortable as conventional sedans and coupes.

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As a result, “We don’t see (the SUV sales boom) stopping,” said LaNeve, as Ford revealed two new versions of its popular Explorer SUV and announced plans to update the long-neglected Expedition model for the 2018 model-year.


Trucks Rule at Chicago Auto Show – and Across the U.S.

Automakers race to add new products, more capacity.

by on Feb.12, 2016

The Chevrolet Trax is one of the newest utes from GM, and sales are outstripping supply.

Chevrolet faces the sort of challenge most automakers can only dream of. Its various pickup plants are operating at full, three-shift capacity and can’t build any more trucks. If anything, says marketing executive Sandor Piszar, that means the bowtie brand is losing possible sales.

“The toughest part is keeping up with demand,” said Piszar, during a conversation at the 2016 Chicago Auto Show’s media preview. “We’re running flat out at all our plants.”

Picking up on the Trends!

Actually, Chevy isn’t entirely unique. Hyundai is struggling to keep up with demand for utility vehicles like the Tucson, shifting capacity at its plant in Alabama to build more of the mid-range Santa Fe Sport. Ford, Toyota, Mercedes-Benz and Nissan, with rare exception, every automaker spoke with is laying out plans to boost truck capacity and, in many cases, add more truck models.


Former GM Exec LaNeve to Head Ford Sales and Marketing

Part of a broader management shake-up.

by on Jan.08, 2015

Ford named former GM executive Mark LaNeve as its new Vice President, U.S. Marketing, Sales and Service

Former General Motors marketing exec Mark LaNeve has been named the new vice president of U.S. sales, service and marketing at rival Ford Motor Co.

The industry veteran will replace John Felice who will retire on Feb. 1 after more than 30 years with Ford. The move comes amidst other changes to Ford’s senior management team, including the recent appointment of Stephen Odell as executive vice president of global sales, service and marketing.

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“With nearly three decades of proven experience to draw upon, Mark brings the right skills to continue building the Ford brand while creating a stronger retail experience for our customers, making it even easier for them to interact with their dealer and with Ford – and helping us profitably grow,” said Odell. (more…)

Lincoln: Code Blue

Is there a doctor in the house? Enter Mark LaNeve.

by on Apr.11, 2013

Lincoln's marketing mishaps - and production delays -- have left the brand in even worse shape than skeptics had anticipated.

The reintroduction of the Lincoln Motor Company via the new MKZ model is now officially comatose. A code blue alert has brought in an auto marketing turnaround specialist, the 54-year-old Mark LeNeve, to assume command of Lincoln’s almost new “luxury-oriented boutique agency” and continue as COO of Team Detroit, the Ford brand’s ad agency.

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The former Academic All-American linebacker at the University of Virginia is faced with a helluva marketing mess. The factory quality issues contributing to this situation are not unique to the introduction of a new model but the marketing blunders, gaffes, mistakes and eff-ups are unprecedented.  Unless one has a memory long enough to reach back to the legendary Edsel debacle.


Update: Former Caddy Boss LaNeve Links up with Ford

Will head maker’s Team Detroit ad agency.

by on Jul.31, 2012

Mark LaNeve during his tenure as GM's North American sales, service and marketing chief. has updated its original report:

Mark LaNeve, the ever-quotable former Cadillac boss and marketing chief at General Motors is back in Motown, but this time he’s hanging his hat at Team Detroit, the ad agency for GM’s cross-town rival Ford Motor Co.

The plain-talking native of Beaver Falls, Pennsylvania led Cadillac during its nascent renaissance, nearly a decade ago, before moving up to the corporate suites as the head of GM marketing.  He left the maker as it plunged into bankruptcy.

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In his new job LaNeve will be the agency chief for the massive Ford account as chief operating officer for Motor City-based Team Detroit.  The unit brings together a wide array of global assets from WPP LLC, the giant ad conglomerate itself based in London.  LaNeve, in turn, will be the ad-side liaison working with Ford’s global marketing chief Jim Farley.

With both determined to amp up Ford’s marketing efforts, the move could see the maker engage in what one executive described as “bloodlust marketing” in a conversation with


GM’s LaNeve Joins Allstate

LaNeve returns to marketing at the largest publicly held insurer.

by on Oct.12, 2009

“I look forward to helping Allstate reinvent the way customers think about protection."

“I look forward to helping Allstate reinvent the way customers think about protection."

Allstate (NYSE: ALL) today announced it has selected Mark LaNeve, 50, as chief marketing officer. LaNeve will oversee all marketing initiatives for the corporation, including brand stewardship, marketing and brand strategy, advertising, corporate identity, customer loyalty and field marketing.

In addition, LaNeve will serve as a member of the corporation’s senior management team, reporting to Thomas J. Wilson, Allstate’s chairman, president and chief executive officer. LaNeve will join Allstate effective October 26.

Fritz Henderson, General Motors CEO, announced LaNeve’s departure during a press conference last week. Henderson said LaNeve would be leaving for a job at a non-automotive company on October 15, and that an announcement of the new job would be forthcoming. Gm subsequently appointed Buick-GMC General Manager Susan Docherty as vice president of U.S. sales.

Year-to-date the Buick brand is off 37% and the GMC brand is down 41% in a market that declined only 27%.

LaNeve’s apparent sacking came less than one week after GM announced September sales results, which were off 45% compared to what was an unusually strong month in September in 2008. GM’s U.S. dealers delivered just 156,673 vehicles in September. Year-to-to-date GM sales are down more than 36%.

LaNeve was relieved of marketing responsibility at GM to make way for the return of Robert Lutz, who had previously announced his retirement. Lutz took the marketing portion of LaNeve’s job as LaNeve was shifted to sales.

We're Good Hands!

We're Good Hands!

LaNeve’s performance in sales is debatable. If you look at GM’s market share in September 2009, the latest available period, GM was clearly number one with 21% — that is more than four share points better than Toyota and about six share points better than Ford Motor Company.


GM’s Docherty Replaces LaNeve in U.S. Sales Job

CEO says GM open to outside talent, but not this time?

by on Oct.08, 2009

Docherty gets what might be the most critical job at ailing GM.

Docherty gets what might be the most critical and difficult job at ailing General Motors.

Fritz Henderson, General Motors Company president and CEO, last night named Susan Docherty, 46, to the position of vice president, U.S. Sales, effective October 16, 2009. She was the general manager of the struggling Buick-GMC brands.

Year-to-date the Buick brand is off 37% and the GMC brand is down 41% in a market that declined 27%.

During a press conference earlier yesterday, Henderson said LaNeve would be leaving for a job at a non-automotive company on October 15, and that an announcement of the new job would be forthcoming.

He also said that GM is looking for outsiders with fresh ideas, but then hedged saying that reporters and analysts should not necessarily equate that desire with the outcome of  the U.S. sales position.

Insight and Analysis!

Insight and Analysis!

GM now says it will look outside to fill the Buick-GMC general manager position.

“This will infuse new ideas and an outside perspective into our marketing efforts,” Henderson said in what might have been a hastily prepared statement.


Reworking General Motors on the Fly

U.S. and Canadian results remain impediment to profitability and an IPO. Top sales exec, Mark LaNeve, leaves company.

by on Oct.07, 2009


"We've made a lot of progress in 90 days ... We need to prove ourselves every day and we will."

General Motors CEO Fritz Henderson said this morning that the new management team and the Board of directors are successfully running the business and learning at the same time on how to transform the management culture to one of accountability and risk taking.

How well they are actually doing this will not be known until GM reveals its first financial results sometime in mid November.

The company is not making money currently in my estimation.

“We are taking aggressive actions and moving quickly to transform our culture into one that is truly customer focused,” Henderson said.

Based on sales numbers that are available, GM’s performance in the Canadian and U.S. marketplaces remains below the plan outlined in bankruptcy proceedings. This lack of positive business outcomes needs to be reversed before the company can proceed with a planned initial purchase offering (IPO) of stock sometime during the second half of 2010.

Profitability and positive cash flow, as well as share performance will be the key criteria for a successful stock offering. A successful IPO is needed if GM is to begin to pay back U.S. taxpayers, and finance UAW health care benefits.

GM is continuing to implement “fresh-start” reporting, which encompasses the determination of the fair value of its assets and liabilities, by March 31, 2010.

Market share remains problematic in North America.

GM’s estimated global market share in the third quarter was 11.9%, up 0.3% points from 11.6% share in the first half of the year, compared to 12.4% in 2008. The company’s U.S. market share was 19.5% in the third quarter, consistent with the first half of the year.

However, U.S. market share in 2008 was 22.1%, and the three-point drop is a very costly one, and was one of the factors that led to GM’s insolvency earlier this year.



Recently, GM’s September share was 20.6%, one of the highest months in 2009, showing that the company’s new products are capturing consumer interest, at least initially. The four core brands accounted for more than 90% of GM’s September U.S. sales.

Henderson reiterated that GM needs an 18.5% share in the U.S. in a 10.5 million unit annual market just to break even under its new structure.


General Motors August Sales Decline 20%

It’s the best month so far this year, though.

by on Sep.01, 2009

The old ones are gone and the 2010 Equinox is a strong seller.

The old ones are gone and the significantly revised 2010 Chevrolet Equinox is a strong seller.

General Motors Company dealers in the United States during August delivered 246,479 vehicles, the company’s highest total in 2009. The August total, when compared with a very strong sales performance in August 2008 from “an Employee Pricing” promotion then and lower fleet sales this year, was down 20%. Overall, retail sales were down 17% while fleet sales declined 29%.

However, when comparing GM’s August total sales with July, volume was up more than 57,000 vehicles, or 30% month-over-month, most of it from the successful Federal “Cash for Clunkers” program.

“The Cash for Clunkers program was certainly a success, but our momentum continues to build on the strength of our new cars and crossovers such as the Chevrolet Malibu, Equinox and Camaro,” said Mark LaNeve, vice president, U.S. sales.

The company estimates that Clunkers pulled 200,000 units ahead from near term sales or about 30%.

It remains a point of debate as to what will happen to sales for the balance of this year. Normally the so-called “pull ahead” effect from incentives of as much as $4,500 is about 50%.

However, Clunkers appears to have added what were used car buyers to dealer traffic and sales, so its longer term negative effects might be less than usual, at least according to normally optimistic sales executives.

It now looks like the seasonally adjusted annual selling rate (SAAR) for August will come in an atypical 14.5 million units, far above the under 10 million rate experienced during all of 2009. It is expected to decline significantly in September again. The question is how much.


June Sales Observations

There are signs of improvement during June, executives claim.

by on Jul.02, 2009

Click on photo to enlarge.

Click on to enlarge.

Sales of new cars and trucks continued to show, slight, signs of improvement during June. But anticipation of the new federal “cash for clunkers” program that starts in July appears to have slowed sales at the end of the month.

The sales rate dropped slightly from May to under 10 million units and back to about where they were in the bleak January period.

Carmakers said it appears some consumers postponed their purchases to take advantage of the federal cash. The overall economic conditions, particularly tight credit, also continue to weigh on the industry.

Thus, manufacturers continued to post double-digit sales declines right across the board as they have all year. General Motors reported a 33% sales drop, Chrysler said its sales declined 42%, while BMW’s dropped 20%, Mercedes-Benz -23% and Volkswagen sales fell 18%. Even Hyundai, which has gained market share during the first half of 2009, reported its sales dropped 24% in June. Porsche dove 66%. Bentley sagged 43%.

Why Wait?

Why Wait?

Subaru posted a modest sales increase of 3%, while Kia sales dropped a mere 5% and Audi’s declined 8%. Jim Farley, Ford’s sales and marketing czar, also expressed satisfaction with Ford’s decline of 11%, noting the company was gaining on rivals and it was getting more pricewise for its vehicles.


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