Posts Tagged ‘lexus news’

Lexus Betting Big on All-New ES

Gen-7 sedan expected to remain key model in luxury line-up.

by on Apr.25, 2018

The seventh-generation 2019 Lexus ES.

For those who haven’t been watching, the 2019 Lexus line-up won’t have much in common with the model mix of just five years ago. Where sedans once dominated the brand’s product portfolio, crossovers like the new UX and NX, as well as the long-popular RX, have overwhelmed traditional Lexus sedans such as the LS and GS.

So, it might come as a surprise to see the big deal Lexus is making over the launch of the all-new 2019 ES sedan, going so far as to stage simultaneous previews in both Los Angeles and the Beijing Motor Show.

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“We’re acutely aware there’s a robust SUV market in the U.S., and Lexus is playing a part in that,” said Cooper Ericksen, the brand’s U.S. marketing chief, said during the L.A. ES unveiling. “We understand the importance of SUVs, but we also understand the importance of great sedans.”

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2019 Lexus ES Sedan Breaks Cover in Beijing

Point-counterpoint, as Lexus adds F Sport, as well as hybrid versions.

by on Apr.24, 2018

Lexus aimed to put more "passion" into the design and performance of the 2019 ES.

After a series of fan dance teases, Lexus has finally pulled the wraps off its seventh-generation in a dual presentation at the Beijing Motor Show and near its old U.S. corporate headquarters in Los Angeles.

One of the first models ever introduced by the Japanese automaker, the ES has long been known for its comfort, reliability and value, though it has also helped Lexus earn a reputation for plain vanilla design and performance. The luxury arm of Toyota Motor Corp. is determined not to let that happen again.

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“The ES has always been an elegant luxury sedan,” said Yasuo Kojino, the 2019 model’s chief designer. “For this generation, we have added daring design elements that challenge the traditional expectations of buyers.”

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Lexus Offers Full Look at New ES Before Beijing Debut

Shares the same architecture at new Avalon.

by on Apr.20, 2018

Lexus provided an early look at the new ES ahead of its Beijing debut.

As its debut creeps closer, Lexus elected to reveal an early look at the new ES in advance of its premier next week in Beijing.

Expected to borrow heavily from the Avalon, the first photo reveals a similar design aestetic when it comes to the grille. The front grille on the Avalon is massive and on the ES it sticks to the traditional spindle grille, but it’s much larger than on past editions.

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The brand offered a new pic and short film of the vehicle and said even less. (more…)

All-New Lexus ES Bound for Beijing Motor Show

New model meant to "radically transform the concept of comfort for luxury consumers."

by on Apr.11, 2018

Lexus is pushing even further with the "spindle grille" design on the next ES sedan.

We’ve barely gotten past the New York Auto Show but halfway around the world, automakers are getting ready for the season’s next big event. That includes Lexus, which has dropped a partial teaser of what appears to be the next generation ES model.

While many folks think of the ES as a fairly base-level vehicle, Lexus clearly has more upscale ambitions for a model whose name, after all, is short for “Executive Sedan.” And while Toyota’s luxury brand isn’t saying much about what it will be showing in China, it appears buyers have something to look forward to.

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The new ES, Lexus hints, “aims to radically transform the concept of comfort for luxury consumers all over the world.” That may explain why the brand saved the new model for Beijing where luxury buyers have, indeed, become some of the world’s most demanding.

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Lexus Shows Off New “Urban Explorer” at NYIAS

New small ute fills gap in portfolio.

by on Mar.26, 2018

The new Lexus UX is being billed as an "urban explorer" because of its utility and ability for city adventures.

Americans are often seen as thinking that bigger is always better. However, the hottest new sellers in the U.S. are small, luxury utes, which could be seen as “bigger” in terms of style, technology and performance, and one might say that is always better.

The new Lexus UX, which is making its North American debut at the New York International Auto show, certainly lives up to that bill. The new “urban explorer” of utility vehicles, the UX fills a gap in the luxury brand’s line-up at the right time.

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“The first-ever Lexus UX is designed for the modern urban explorer seeking a fresh, contemporary and dynamic take on luxury driving,” said Chika Kako, executive vice president of Lexus International and chief engineer of the UX. (more…)

Lexus Continues to Embellish SUV Portfolio

Luxury brand keeping up with customer preferences.

by on Mar.23, 2018

The new Lexus UX shows the brand is listening to its customers, who want more utility vehicles than passenger cars these days.

Lexus built its reputation on passenger cars that could match up with the luxury marquees with long pedigrees stretching back to the early days of motoring.

But times change and the rising popularity of utility vehicles, large and small, is prompting Lexus to add new variants and features to its lineup of crossovers and SUVs. Next week, Lexus plans to show off the new, UX, the compact utility vehicle it revealed in Geneva, at the New York Auto Show.

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The push on utility vehicles come as crossovers and SUVs have become more important than ever to the Lexus line, accounting for roughly 65% of all Lexus sales during the first two months of 2018. Three years ago, only about 35% of Lexus’ sales were utility vehicles and passenger cars accounted for the rest. (more…)

Lexus Mulls Addition of Subscription Service

Luxury brand follow lead of Volvo, Porsche and Cadillac.

by on Mar.21, 2018

Lexus is considering offering a subscription service much like that of Cadillac, Volvo or Porsche ... and soon Lincoln.

Subscription services are still something of a novelty in the car business but more brands, including Lexus, are contemplating offering them in the not too distant future.

“There’s nothing to announce,” said Michael Moore, Lexus senior manager of product marketing. “But it’s certainly something we’re looking at.”

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Moore noted Lexus is continuously reviewing its retail approach in effort to make it better ensure that it can exceed customer expectations. (more…)

Lexus Turns Urban Explorer with new UX Compact Crossover

Luxury brand finally fills hot-selling hole in its line-up.

by on Mar.07, 2018

The new Lexus UX 250h launched today at the Geneva Motor Show.

Lexus is making the jump into the compact crossover, or urban crossover as it calls it, with the new UX that made its debut in Geneva.

In addition to being the luxury brand’s first entry in the hot-selling compact utility segment, the UX is the first vehicle to uses the brand’s new GA-C, or Global Architecture – Compact, platform. The new base is extremely rigid and has a low center of gravity improving the ride and handling of the new UX.

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Having the ability to move in-and-out of spaces quickly and authoritatively while being easy to park makes it ideal for a city commuter, hence the “urban” crossover. (more…)

Lexus Releases First Official Look at UX “Urban Crossover”

Luxury brand getting into rapidly growing segment.

by on Feb.27, 2018

Lexus eliminated all of the mystery heading into Geneva by offering up a full view of the new UX.

Little more than a week ahead of its official debut at the Geneva Motor Show, Lexus is offering up its first view of the new UX “urban crossover.”

It’s a slightly toned-down version of the UX unveiled at the Paris Motor Show in autumn 2016, Lexus at the time insisting it was only a concept, though it was immediately apparent the automaker wanted to dive into one of the world’s fastest-growing product segments.

Auto Show News!

“These first visuals reveal the UX’s bold and stylish design that blends expressive bodywork with a compact size,” the Japanese automaker said in a release accompanying these images. “Its crossover credentials are signaled by its muscular haunches and high beltline, yet underneath the skin there’s an all-new platform that gives the UX exceptional body rigidity and a low center of gravity for exceptional handling.” (more…)

Lexus Downsizing With New UX Crossover

Are those fins we see?

by on Feb.21, 2018

Lexus is filling a hole in its line-up with the UX compact crossover.

The eagerly awaited Lexus UX is finally set to make the transition from concept to production, Toyota’s luxury brand set to pull the wraps off the compact crossover at the upcoming Geneva Motor Show.

With utility vehicles gaining ground on conventional sedans and coupes in virtually every major market, the Lexus UX will fill another critical niche, the fast-growing compact crossover segment, just below the brand’s current NX model.

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While the teaser image Lexus has released has been designed to keep most details hidden, it does reveal a few interesting things. The production UX, for one thing, apparently carries over the subtle fins shown on the earlier NX concept. Meanwhile, a bit of Photoshop magic uncovers what appeared to be a UX 250h badge, indicating a hybrid version of the new ute is in the plans. (more…)

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