Posts Tagged ‘lexus is hybrid’

Lexus Punches up Passion Quotient with 2014 IS

by on Jan.15, 2013

Lexus abandons staid for a more passionate design with the 2014 IS remake.

For the new Lexus IS, Chief Engineer Junichi Furuyama, flipped  conventional on its head.

“I adopted an entirely different approach to the development of the all-new IS,” IS Chief Engineer Junichi Furuyama said. “Specifically, it was to make an entertaining driving experience a major premise behind all aspects of performance.”

You hear the word, “passion” in Lexus circles a lot these days.

Lexus introduced its second-generation IS, meant to be a BMW 3-Series fighter, at the Detroit Auto Show today.

A shift in design direction that began with an all-new GS sedan two years ago now transforms the marque’s entry-level offering, the 2014 Lexus IS, which is making its debut at the North American International Auto Show.

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Intended to be sportier and more performance-oriented, the 2014 IS sedan will be available in rear- and all-wheel drive versions while offering a mix of powertrains in the IS 250 and IS 350 variants.  Also in the works will be a further evolution of the IS F-SPORT, with the sport trim available across the entire model range