Posts Tagged ‘lawrence of arabia’

Pass the Bubbly? Rolls-Royce Cullinan Promises a Luxury Ride Even on the Roughest Trails

British marque officially introduces its first off-roader since the days of Lawrence of Arabia.

by on May.10, 2018

The slogan for the new Rolls-Royce Cullinan hints at its capabilities: "Effortless, Everywhere."

Don’t call it an SUV. Rolls-Royce prefers to refer to its all-new Cullinan as “an all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time.”

Whether you stick with SUV, borrow “Sport Activity Vehicle from Rolls’ parent BMW, or find some other, more elegant term, the Cullinan really does appear to live up to its promise of delivering go-anywhere drivability, even as the folks luxuriating in the back can sip on champagne chilled to the perfect temperature by a built-in refrigerator.

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“Our customers expect to go everywhere in luxury, effortlessly and without compromise,” said Torsten Muller-Otvos, the CEO of Rolls-Royce Motor Cars. “The super-luxury lifestyle is evolving (and) luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world.”

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