Posts Tagged ‘kia luxury car’

Kia Looks to Invade New Territory with K900

Maker says new car provides luxury, technology and value.

by on Feb.12, 2014

Kia is counting on the K900 to help reshape the maker's image among luxury buyers.

The world of luxury automobiles is changing. There are more players in the segment than ever before, including makers that are better known for being affordable rather than luxurious. Kia is looking to be part of the “in” crowd with its first-ever luxury marque, the K900.

The South Korean automaker is counting on open-minded buyers looking for luxury at a great price to help the company gain a foothold in the segment against the likes of Mercedes-Benz and BMW.

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Michael Sprague, executive vice president sales and marketing, said that the rollout of the K900 is also part of the South Korean-brand’s long-term strategy, which includes concentrating on boosting the quality of its products, strengthening the overall reputation of the Kia brand, elevating the consumer’s experience while in Kia dealerships and identifying opportunities for new segments for growth. (more…)

First Look: 2014 Kia Cadenza

New sedan reveals Korean maker's upscale aspirations.

by on Jan.15, 2013

The 2014 Kia Cadenza displays the latest take on the Korean maker's Tiger Nose design.

Like Hyundai, its better-known Korean sibling, Kia has some aggressive upscale aspirations – and it’s revealing what’s in store with the new 2014 Cadenza premium sedan making its first appearance at the North American International Auto Show.

As with other recent Kia offerings, such as the stylish Optima, the bigger model adopts a sleeker and more upscale appearance developed under the guidance of former Audi designer Peter Schreyer, who has led the dramatic transformation of the Korean brand since joining Kia five years ago.

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Known as the K7 in the Korean market, the new 2014 Kia Cadenza is slightly longer than the BMW 5-Series, albeit a bit narrower.  It shares the same underlying platform as the Hyundai Azera and will go up against such competitors as the Acura RL and the newly restyled Toyota Avalon – as well as Chevrolet’s 2014 Impala update.


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