Posts Tagged ‘johan de nysschen’

Brand boss de Nysschen out in Shake-Up at Cadillac

Move comes at launch of critical new products.

by on Apr.18, 2018

Johan de Nysschen, now former Caddy chief, said in New York last month Caddy's upcoming product lines could double current sales.

Just weeks after presiding over the debut of two critical new products, the CT6 V-Sport sedan and XT4 sport-utility vehicle, Johan de Nysschen is out as the head of the Cadillac brand, replaced by Steve Carlisle, a fast-track executive credited with major turnarounds for parent General Motors in Canada and Thailand.

With extensive experience in the global luxury car market, including stints with BMW, Audi and Infiniti, de Nysschen laid out broad plans for Cadillac’s revival after joining the brand in 2014. That ranged from additions to its product portfolio to the decision to move Caddy from Detroit to New York City to give it more distance from the parent company and put it at the center of one of the country’s biggest luxury car markets. But several sources suggested senior GM management was growingly increasingly concerned about Caddy’s weak performance in its home market.

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“We appreciate Johan’s efforts over the last four years in setting a stronger foundation for Cadillac,” said General Motors President Dan Ammann, who helped lure de Nysschen from Infiniti to Cadillac. “Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change. This move will further accelerate our efforts in that regard.” (more…)

Cadillac Exposed!

Here's how brand boss de Nysschen plans to use a new fleet of cars, crossovers and EVs to double U.S. and Chinese sales and even – finally – crash Europe. Exclusively on TheDetroitBureau.com.

by on Apr.06, 2018

Cadillac President John de Nysschen had two big intros in NY, including the CT6 V-Sport.

Cadillac is covering both ends of the spectrum at this month’s New York International Auto Show, offering up both the new entry-luxury XT4 sport-utility vehicle, as well as a high-performance version of its flagship sedan, the new CT6 V-Sport.

The two mark the start of an unprecedented product roll-out that, Cadillac President Johan de Nysschen announced during a NYIAS news briefing, will add 11 models to the brand’s line-up by 2021. But that’s only a glimpse at what’s actually coming, the South African-born executive revealed in an exclusive interview with TheDetroitBureau.com.

The Last Word!

Long positioned as “the standard of the world,” Cadillac fell off its perch in the 1990s, dethroned by high-line European and Asian imports like Lexus, BMW and Mercedes-Benz. It’s had a few false starts in its bid to regain its former glory. But de Nysschen has put in place a do-or-die strategy that is aimed at more than doubling Caddy’s global volume with a mix of new products, advanced powertrains and a new approach to sales and service. Much will depend on the booming Chinese luxury market, but the Caddy chief is also determined to take on key rivals in their home, European market.

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Cadillac’s Compact XT4 Crossover Breaks Cover in NY

“The Cadillac rejuvenation is really taking root.”

by on Mar.28, 2018

Cadillac is finally ready to play in one of the fastest growing and most competitive markets going: small luxury crossovers.

There’s been a big gap in the Cadillac line-up, and that’s been a major headache for the U.S. luxury brand, leaving it on the sidelines as key competitors, such as BMW, Mercedes and Lexus have been able to take advantage of the growing market for compact crossovers.

But the wait is over, declared Caddy President Johan de Nysschen, as he pulled the wraps off the long-awaited XT4 during a media preview ahead of the opening of the New York International Auto Show. Slotting in below the current Escalade and XT5 offerings, the Cadillac XT4 could become one of the brand’s most important additions since the original CT4 introduced the Art & Science design language.

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“The new vehicle is going to add to the impressive gains we’re making,” said de Nysschen, during an invitation-only event at Cadillac House, its Manhattan headquarters. With the launch of the XT4, he added, “The Cadillac rejuvenation is really taking root.” (more…)

Cadillac Shifts Design Direction with Escala Concept

A more buttoned-down take on Art & Science.

by on Aug.19, 2016

Cadillac smooths out the edges of its Art & Design design language with the Escala concept.

It’s been more than a decade since Cadillac set out to rebuild its once trend-setting credentials with the introduction of the edgy Art & Science design language. Since the debut of the first generation CTS sedan, it’s been tweaking the theme but as General Motors’ luxury brand gets set for what it’s calling an “unprecedented” product blitz, it seems we’re in for another major design makeover.

But if anyone was expecting an equally radical new look, it seems that Caddy is going in a different, more buttoned-down direction. The new Cadillac Escala Concept making its debut ahead of this weekend’s Pebble Beach Concours d’Elegance won’t get lost in the crowd, but it’s certainly not the bold showstoppers of other recent Caddy concepts, like the Elmiraj Coupe Concept that was unveiled in Pebble Beach three years ago.

What a Concept!

The concept “marks an inflection point” for Cadillac, said its President Johan de Nysschen, who declared the Escala, “the next design chapter” for the brand, and promised key elements of the show car “will be incorporated in every one of our new products over the next five years.”

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Cadillac Shifts Focus to China and Beyond

Overseas expansion key to long-term strategy,

by on Mar.08, 2016

Cadillac President Johan de Nysschen plans to add 11 new or updated models by 2020.

While it might still bill itself “the standard of the world,” Cadillac has long been a largely American-focused luxury brand. But as it begins the most aggressive roll-out of new products in its 113-year history, the focus is increasingly shifting overseas.

Though an assault on the European market is on hold, according to Cadillac brand boss Johan de Nysschen, the marque’s future – and, thus, its product strategy – will be increasingly centered on China which is expected to soon become the world’s largest luxury car market.

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“China has to be prioritized,” the South African-born executive stressed during a media drive of the new XT5 crossover-utility vehicle. Developing vehicles that appeal to that country’s increasingly affluent buyers must be “our primary mission.”

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Cadillac to Launch All-New, Ultra-Premium V-8

“Developed more for refinement…than pure horsepower.”

by on Jan.22, 2016

Cadillac President Johan de Nysschen.

As part of its ongoing push to rebuild its image and challenge the best of its import luxury competitors, Cadillac will launch an all-new twin-turbo V-8 engine in models like the new CT6 sedan and the even more upscale CT8 to follow later in the decade.

The launch of the new 4.2-liter powerplant is still “a few years off,” Cadillac President Johan de Nysschen told TheDetroitBureau.com during an exclusive interview, and final details have yet to be resolved, including the transmission it will be paired with and whether it will be packaged in an all-wheel-drive configuration.

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The new V-8 is being “developed more for refinement, sophistication and torque, rather than for pure horsepower,” explained de Nysschen during an interview in Los Angeles where he is attending the first media drive of the 2017 Cadillac CT6.

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GM Set to Add Array of New Utility Vehicles

Chevrolet to get new midsize CUV.

by on Dec.29, 2015

The Cadillac XT5 at its LA debut, along with Caddy Pres. Johan de Nysschen and GM global product development director Mark Reuss.

This year’s slide in fuel prices has led to a big surge in sales of utility vehicles, whether conventional sport-utes or the newer, car-based crossovers. And General Motors plans to take advantage of that shift away from conventional sedans and coupes by adding an assortment of new utes to its line-up.

They range from downsized models, such as the soon-to-debut Buick Envision, to the big Cadillac XT5. And GM’s four U.S. brands plan to fill in as much white space as possible with either all-new utility vehicles or variants such as the GMC Acadia Denali.

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“We keep expanding the plan.” Johan de Nysschen, the president of the Cadillac brand, told TheDetroitBureau.com following the official unveiling of the new XT5 at the Los Angeles Auto Show last month.

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Cadillac Teases New XT5 Crossover Ahead of Dubai Unveiling

Replacement for Caddy SRX will be critical line addition.

by on Sep.10, 2015

The Cadillac XT5 replaces the old SRX.

Forget Chevrolet, which sports the ad tagline, “Find New Roads.” It’s sibling brand Cadillac that is looking for new routes to reach out to the global luxury car market.

The process began with the move of its corporate headquarters from Detroit to New York last year. Now, Caddy has decided to reveal its all-new 2017 XT5 crossover at the Dubai Motor Show in November before rolling it out at the Los Angeles Motor Show later in the month.

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And the Mideast preview will be staged as part of a new partnership between Cadillac and the well-reviewed fashion house, Public School. The design house will stage its own debut, a showing of its Pre-Fall collection in Dubai.

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Cadillac Aims to “Reinvent” Premium Luxury Segment with New CT6

Bigger, yet lighter, the CT6 aims to redefine a once-dominant brand.

by on Mar.31, 2015

The Cadillac CT6 makes its official debut the night before the opening of the 2015 NY Auto Show.

With the official unveiling of its new CT6 sedan, Cadillac is setting out to “reinvent the premium luxury segment, global president Johan de Nysschen declared Tuesday evening. But the debut of the big sedan is also about reinventing the once-dominant Cadillac brand itself.

In the works since late 2009, shortly after parent General Motors emerged from bankruptcy, the Cadillac CT6 will go up against some of the world’s toughest competitors, vehicles such as the Mercedes-Benz S-Class, BMW 7-Series and Audi A8. But Caddy officials insist they went to play the game on their own terms as they begin an $8 billion product program that will more than double the breadth of the brand’s current line-up.

Your Source for Auto Show News!

The process began with the debut of the small ATS and mid-range CTS, and now moves to the premium segment where Caddy hasn’t been a significant player in years. “The challenge, us to reinvent the large luxury segment, a category Cadillac once called its own,” said de Nysschen, during a preview ahead of the official opening of the New York Auto Show.

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Cadillac Turns to Teddy Roosevelt in New Ad Campaign

New ad campaign debuting during Oscars broadcast.

by on Feb.19, 2015

Cadillac's new Dare Greatly ad campaign focuses on scenes from New York, rather than product.

Where are the rocks and trees?

A new ad campaign from Cadillac takes a big detour from the traditional automotive marketing approach. Rather than focus on one of the luxury maker’s products, such as the new CTS-V performance sedan, it picks up on one of the more inspiring speeches delivered by President Theodore Roosevelt back in 1910.

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To some observers, it has brought to mind the controversial approach introduced for the 1989 launch of the then-new Infiniti brand which focused on a zen-like natural environment, rather than product. Except the rocks and trees of that campaign have been traded for a slow-motion rendering of New York – which just happens to be where Cadillac is moving its headquarters this year.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better,” declared Roosevelt at the Sorbonne in Paris on April 23, 1910.

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