Posts Tagged ‘Jim Farley’

Ford Moving EV Production From Michigan to Mexico

Move will open up plant to build new line of autonomous vehicles.

by on Dec.07, 2017

“You’re starting to see the foundation of Ford’s bet on AVs (or autonomous vehicles),” said Jim Farley.

Ford plans to shift production of electric vehicles from a suburban Detroit plant to a factory in Mexico, a top company official said. That move will make room at the Flat Rock Assembly Plant for Ford to launch a new line of driverless vehicles that will be used by ride-sharing and delivery fleets.

The move could create some political headaches for the second-largest of the Detroit Big Three automakers. During his campaign for the White House, then-candidate Donald Trump repeatedly bashed Ford’s plans to move small car production from Michigan to a second assembly plant it was building in Mexico. It ultimately scrubbed that facility and will shift production of the Focus model to China, instead.

News You Can Use!

“You’re starting to see the foundation of Ford’s bet on AVs (or autonomous vehicles),” said Jim Farley, the president of global markets for Ford.

(more…)

Leaner, Faster, More High-Tech, Ford CEO Hackett Outlines His Vision of the Future

Maker will focus on electric vehicle development.

by on Oct.04, 2017

Ford Motor Co. CEO Jim Hackett spent his first 100 days rethinking all aspects of Ford's business.

(Updated)

Ford Motor Co.’s new CEO Jim Hackett emerged from a 100-day review of the company’s challenges, capabilities and strategies late Tuesday afternoon to reveal a series of changes expected to yield billions of dollars in savings for the second-largest U.S. automaker while also driving up sales, revenues and margins by targeting new business opportunities in both the U.S. and overseas markets.

The former head of furniture maker Steelcase, Hackett said Ford has to prepare for the disruptions threatening the auto industry while using them to boost revenues. Joined at Ford headquarters in the Detroit suburbs by four of his top lieutenants, Hackett outlined a series of key goals and changes that will include, among other things a reduction in the number of sedans and conventional passenger cars while shifting capital to the development of more utility vehicles and electrified vehicles.

Disrupting News!

Improvements in the product development and manufacturing process, meanwhile, will yield about $10 billion annual savings, said the 62-year-old Hackett. Acknowledging Ford had “fallen short on key targets,” the new CEO promised to deliver profit margins of at least 8%, up from the current 6.1%, a figure he said “simply (is) not good enough.”

(more…)

Ford Shaking Up Almost Entire Senior Management Team

Changes meant to "unleash innovation" and address "underperforming parts of the business."

by on May.22, 2017

Prior to joining Ford, Jim Hackett was Steelcase CEO and served as Interim U-Michigan Athletic Director.

Scrambling to turn around declining sales and earnings and to address broad shareholder concerns, Ford Motor Co. says it will replace CEO Mark Fields while reassigning a number of other senior managers.

The decision to oust the 56-year-old Fields, architect of a broad push into new mobility services, and replace him with former Steelcase CEO Jim Hackett comes just a week after Ford announced plans to eliminate 1,400 salaried jobs in North America and Asia, part of a broader $3 billion cost cutting program.

Breaking News!

Ford Chairman Bill Ford Jr. downplayed any sense of management turmoil in a statement confirming the news reports that had begun to appear late Sunday night, declaring, “We’re moving from a position of strength to transform Ford for the future.” (more…)

Ford’s Farley Apologizes Over Spying Flap

Says he misspoke; automakers aren’t tracking where you drive.

by on Jan.10, 2014

Jim Farley, Lincoln's brand boss and the global marketing chief for parent Ford Motor Co., is backtracking from recent comments where he said the maker was tracking driving information.

With Americans already worked up over the idea that the federal government’s National Security Agency is spying on their e-mails and phone calls, it’s likely little surprise that Ford Motor Co. Global Marketing Director Jim Farley touched off another furor this week when he told an audience at the Consumer Electronics Show that the automaker is tracking their travels thanks to their in-car navigation systems.

“We know everyone who breaks the law, we know when you’re doing it,” Farley said at the huge Las Vegas convention where he served as one of the headliners. The good side, he added, is that “We don’t supply that data to anyone.”

Your Inside Source!

Small comfort. Make that no comfort. With the NSA spy scandal still a matter of headlines, Ford’s apparent use of Big Brother-style technology didn’t sit very well, generating its own flurry of stories – which the Detroit maker is now trying to back away from. In a follow-up interview on CNBC, Farley apologized and backtracked away from his comments at CES.  (more…)

Ford to Re-State Fuel Economy as EPA Preps Revised Mileage Testing

Maker to acknowledge gap between sticker and real-world numbers.

by on Aug.15, 2013

Ford is about to re-state the fuel economy rating on C-Max Hybrid - and the EPA may follow with changes in its own testing and labeling procedures.

Ford Motor Co. will announce significant revisions to the fuel economy rating of its C-Max Hybrid later today, an estimated 10% reduction reflecting the gap between what has been posted on the “people-mover’s” window sticker and what most buyers are getting in real-world use.

Ford has been taking some hits for the fuel economy ratings of several vehicles, especially hybrid models, and now faces several lawsuits from disgruntled owners. But it is far from alone. A number of makers have been criticized – and occasionally sued – for what critics have called unrealistic and overly optimistic ratings.

Stay Connected!

Manufacturers like Ford, in turn, have pointed the finger back at the Environmental Protection Administration, the federal agency overseeing mileage testing and approved mpg ratings. The EPA is expected to follow Ford’s lead by announcing on Friday that it will revise the way it determines fuel economy for vehicles – particularly hybrids, which frequently deliver lower real-world numbers than motorists were led to expect. (more…)

Lincoln Launches New Black Label Collection

“Higher level expression” debuts at Pebble Beach Concours.

by on Aug.15, 2013

Lincoln introduced two Black Label models, like the MKZ, at an event at Pebble Beach, Calif.

This story has been updated with new information.

Aiming to rebuild its credibility in the hotly competitive luxury car market, Lincoln is pulling the wraps off a new line of limited-edition products it has dubbed the Black Label Collection.

Black Label models will feature “ultra-premium” exterior and interior design “themes” specifically crafted for individual models like the Lincoln MKZ and the upcoming MKC compact crossover. But all Lincoln models eventually be offered with at least several of these customized packages.

Get a Free Subscription!

They will be paired with special services and support, meanwhile, including what Lincoln boss Jim Farley dubbed a “traveling trunk show,” with salespeople calling on potential buyers “at their home or office or favorite restaurant,” rather than requiring customers to come to showrooms. (more…)

MKZ Back on Track – But Lincoln Still Has Problems

New sedan gains momentum – even as the rest of the line-up slips.

by on May.31, 2013

Jim Farley, Lincoln's brand boss and the global marketing chief for parent Ford Motor Co.

It’s the classic good news/bad news situation for Lincoln this month.

On the positive side, after a painfully slow start due to production snags, the luxury marque’s new MKZ is finally gaining momentum and should set a record for the nameplate when May’s final numbers are tallied. The bad news?  As Lincoln gains ground, the rest of the luxury brand’s line-up has been slipping.

News from a Source You Can Trust!

“We’ll have the best month ever with the MKZ,” predicted Jim Farley, head of the Lincoln brand and the global marketing chief for its parent Ford Motor Co.

(more…)

Lincoln Readying Potentially Major Re-launch of MKZ

Production finally approaching “launch levels.”

by on Apr.02, 2013

The new Lincoln MKZ is now at "launch levels."

With production of the new Lincoln MKZ finally approaching “launch levels” after a costly delay in the production of the critical new luxury sedan, parent Ford Motor Co. is studying just how extensive a re-launch will be needed to put the 2013 model back on the radar for potential buyers.

The Lincoln MKZ was supposed to serve as the foundation for the revitalization of the long-struggling luxury brand. But even as the first of the sedans began rolling into showrooms late last year, Ford decided to curb production, worrying that the MKZ could fall victim to the same snags that resulted in quality problems and recalls for other new 2013 models, such as the Ford Fusion sedan and Escape crossover.

Subscribe Now - It's Free!

The problem, admitted marketing chief Jim Farley, is that the carmaker went ahead with a major nationwide marketing campaign, including several costly Super Bowl spots, even without product in the showroom. That left dealers unable to serve potential buyers – some of whom are still waiting while others likely switched to competing brands.

(more…)

Ford Wants New Way to Measure Mileage

Consumers “confused” by and “tuning out” current, misleading numbers.

by on Mar.27, 2013

Jim Farley, global marketing chief at Ford Motor Co.

If you’re like most motorists, you’ve struggled to reconcile the numbers in those endless automotive ads with the actual mileage you’re likely getting day-to-day.

The reality is that the current EPA fuel economy rating system doesn’t work, and American motorists are both “confused” and “tuning out,” according to Jim Farley, global marketing chief at Ford Motor Co. That’s especially true when it comes to hybrid vehicles, which can be extremely sensitive to variations such as weather, road conditions and personal driving style, he added.

So, a new way of calculating mileage that gives motorists a real idea of what to expect is necessary, said Farley, in his keynote speech at this year’s New York International Auto Show.

Your Source for Ford News!

“It is confusing how we express fuel economy,” he declared, adding that the official federal ratings “really aren’t relevant. We need to help customers understand their personal fuel economy.”

(more…)

Ford Races to Reverse Damage from Indian Ad Fiasco

Several Indian ad execs fired, broader shake-up likely.

by on Mar.27, 2013

One of three controversial "ads" for the Ford Figo that have created a global image nightmare for the Detroit-based automaker.

Anyone attempting to measure the damage from a series of ads produced by Ford Motor Co.’s Indian ad agency showing women bound and gagged and tossed in the trunk of one of its Figo hatchbacks only had to catch the opening remarks by the carmaker’s global marketing chief Jim Farley at the 2013 New York Auto Show.

Farley shifted gears before going into his prepared remarks as the show’s keynote speaker to issue a direct apology for the three Internet ads that have generated a worldwide controversy and, according to various Ford insiders, caused significant damage to the maker’s global reputation.

Powering your Auto Knowledge!

Insisting he was “shocked” by the ads, which were “not authorized” by Ford, Farley issued the latest in a series of apologies, proclaiming that Ford is “very regretful,” and “taking the matter very seriously.”

That translates into the firing of several members of the advertising team at Ford’s global partner, WPP, with other dismissals highly likely, sources later told TheDetroitBureau.com.

(more…)

продвижение

на сайте ezochat.com