Posts Tagged ‘honda accord sales’

Car of the Year? Even Honda Accord Falls into a Black Hole as Sedan Sales Continue to Wither

Slumping sedan sales putting a chill on spring sales.

by on May.02, 2018

It may be new for 2018, but U.S. buyers have had only a tepid response to the latest Honda Accord.

Few recent product launches generated more buzz than the debut of the 2018 Honda Accord. Long one of the U.S. market’s best-selling nameplates, the 10th-generation sedan quickly racked up a slew of awards, including North American Car of the Year.

But despite all the rave reviews, Honda is struggling to retain momentum for the Accord. American motorists purchased just 21,751 of the sedans in April, a 19.3% year-over-year decline. And even when adjusting for the fact that April 2018 had two fewer sales days than the year before, the dip was 12.5 percent. And Honda isn’t alone. The completely redesigned 2018 Toyota  Camry, a Car of the Year runner-up, suffered a 5.0% drop in volume in April.

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“They’re both brand new vehicles and award winners, but I’m not sure that has any impact now,” said Joe Phillippi, head of AutoTrends Consulting. “Consumer tastes are changing. Everybody wants SUVs and CUVs.”


Honda Investing Big in Future of Accord

Officials believe new model will impact midsize segment.

by on Sep.18, 2017

Honda invested more than $250 million and added 300 jobs at its Marysville, Ohio, plant for the new Accord.

Honda celebrated the kickoff of full production of its top-selling Accord sedan by announcing the $267 million investment in the Ohio plant that produces the car. The new support will bring 300 jobs to the facility.

“The new jobs and production growth will enable us to meet anticipated strong demand for the new Honda Accord,” said Rob May, MAP plant manager, in a statement.

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The money is really a reflection of Honda’s optimism about the midsize car market, and the redesigned for 2018 Honda Accord. Honda officials believe that despite the trend of rising utility vehicle sales in the U.S., the midsize market holds great potential. (more…)

Honda Ready to Roll Farther with 2017 Accord Hybrid

New model uses second-gen, two-motor powertrain.

by on Apr.21, 2016

John Mendel, American Honda executive vice president, said the 2017 Honda Accord Hybrid will be the mileage leader in its class.

Honda is adding a hybrid version of the popular Accord to its model line this spring, which when it arrives will give it the highest EPA fuel economy ratings of any midsize hybrid sedan in the U.S., said Honda officials.

The 2017 model is equipped with a second-generation two-motor hybrid powertrain giving it that class-leading mileage, said John Mendel, American Honda executive vice president as he showed off the vehicle at a press conference in the Detroit.

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Mendel said with improved production methods and supplies of hybrid components, Honda is anticipating significant growth in sales of Accord Hybrid and is targeting annual sales to be more than double its previous best of just under 14,000 vehicles in 2014, Mendel said, who is generally reluctant to offer any kind of sales forecasts. (more…)

Sales Slipping, Toyota Trims Price of Camry Sedan

by on Jul.23, 2013

Toyota has sharply reduce the average transaction price of the Camry sedan in recent months hoping to prop up sales.

An increasingly worried Toyota is struggling to keep its king-of-the-hill sales leader from taking a tumble.

While the Japanese importer recorded a 6% increase in sales for the first half of 2013, the best-selling Toyota Camry sedan was off an unexpected 2% as its faced increasing competition from a range of Asian and U.S. alternatives, such as the more recently updated Honda Accord and Ford Fusion, which experienced sharp increases during the six month period.

While Camry still has a 21,000-unit lead over the Accord, the gap has been narrowed by more than two-thirds since this time a year ago – prompting Toyota to roll out new incentives and price cuts, a move the maker has traditionally shied away from. And Camry isn’t the only model that Toyota is having to use some financial muscle to prop up.

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The Prius, which has routinely accounted for more than half of all hybrid vehicles sold in the U.S. over the last decade, was down 5% for the first half of the year, Ford alternatives like the Fusion Hybrid and C-Max Hybrid among the growing number of competing gas-electric models chipping into the Toyota Prius lead.



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