Posts Tagged ‘GM Satisfaction Guarantee’

GM’s 60-Day Guarantee Works

Consideration of new vehicles was way up for a time.

by on Oct.20, 2009


The entire month averaged 15%, +4% higher than August.

Over the past year through August, GM’s consideration among new cars shoppers ranged from 10-12%, according to market research from CNW. This means that among so-called new car intenders, GM vehicles appeared among the Top Three on shopping lists about 12% of the time.

However, the 60-Day Guarantee announced in the middle of last month caused a big increase in consideration, which resulted in taking GM’s shopping list position into the Top Three, and in many cases the Top Two brands being considered.

After the initial success came a slow decrease in consideration, which CNW says is normal for any new marketing effort except for rare campaigns.

Nonetheless, CNW claims that GM won the month.


GM Announces 60-Day Satisfaction Guarantee

Latest incentive is an attempt to stop ongoing sales slide.

by on Sep.10, 2009

Taking a page out of Lee Iacocca's selling book?

Taking a page out of Lee Iacocca's selling book?

General Motors Company will offer starting next Monday a “Satisfaction Guarantee” to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. The guarantee allows customers to return their vehicle to their dealer between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle.

The announcement is part of a larger “May the Best Car Win” marketing campaign that is said to reflect GM’s confidence in its vehicles when compared head-to-head with the most competitive vehicles in each segment.

Year-to-date, GM sales are off 35%.

The new Satisfaction Guarantee is additional to GM’s transferrable 100,000-mile/five-year limited powertrain warranty, roadside assistance and courtesy transportation now offered.