Posts Tagged ‘German luxury cars’

What Sort of Car Can You Get for $1 Million?

by on Aug.05, 2014

The Mercedes-Benz Pullman S600 is expected to be almost 8 inches longer than the old Maybach S62.

While it finally pulled the plug on the poor-selling Maybach line, Daimler AG hasn’t entirely abandoned the ultra-premium luxury car market. This image, used in a new patent filing, reportedly shows us what the German maker has in store for when it rolls out the new Mercedes-Benz S600 Pullman line.

With prices expected to reach as much as $1 million for an armored version of the stretch limousine, Mercedes once again plans to challenge its two British-based ultra-lux rivals, BMW-owned Rolls-Royce, and the Bentley division of Volkswagen AG.

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The look of the new S600 Pullman won’t come as a shock to potential buyers. It largely follows the lines of the current Mercedes-Benz S600 – though those lines stretch on for quite some distance. The new limousine is expected to measure a whopping 21 feet, nose-to-tail. That would be nearly 8 inches longer than the old Maybach 62.


Mercedes Set to Debut Concept SUV in Beijing

Likely forerunner of upcoming Mercedes MLC coupe/SUV.

by on Apr.10, 2014

The Mercedes-Benz Concept Coupe was previewed at the annual Daimler shareholders meeting.

If there are any white spaces left in the luxury car market, it seems like the German makers are intent on filling them as fast as possible.  We’ve been seeing a flood of new offerings in recent months and the tsunami is set to continue, if this image from Mercedes-Benz is any indication.

Dieter Zetsche, the Mercedes brand boss and Chairman of Daimler AG offered an unexpected sneak peak during the maker’s annual shareholders meeting of the Concept Coupe SUV.

What a Concept!

Set to make its official debut at the Beijing Motor Show later this month, it’s expected to reappear in the very near future in concept form as the new MLC-Class.

More aggressive than the familiar M-Class ute, the MLC is being targeted at the all-new BMW X6 five-door coupe/SUV.


First Look: 2015 Mercedes-Benz S63 AMG 4Matic Coupe

Two doors, no waiting.

by on Mar.19, 2014

The 2015 Mercedes-Benz S63 AMG 4Matic Coupe loses 140 pounds but gains 41 horsepower.

Catch it if you can.

We got our first look at the all-new Mercedes-Benz S-Class Coupe a few weeks back at the Geneva Motor Show.  What could be the ultimate version of the top-line two-door will rocket into the next big event on the auto circuit when the Mercedes S63 AMG 4Matic Coupe makes its debut at the New York Auto Show in April – before reaching U.S. showrooms this coming autumn.

As with the only slightly less exclusive S550 Coupe, the S63 AMG picks up on the dynamic appearance of the S-Class Coupe Concept Mercedes first unveiled in Detroit at the beginning of the year.  And like the S550 Coupe, the AMG edition adopts a more athletic stance than the S-Class sedan – even as it abandons the old CL nameplate.

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You might be tempted to call the S63 AMG Coupe a lightweight, and in one critical sense you’d be right. Through a variety of steps – from the extensive use of aluminum to the new lithium-ion battery – Mercedes engineers have shaved 140 pounds off the weight of the new two-door.  But don’t think that makes it a pushover.  Not with its 5.5-liter biturbo V-8 punching out a full 577-horsepower and 664 pound-feet of torque through all four wheels.


Mercedes Stretches S600 to Fill Maybach Role

New top-of-the-line model laden with power, technology.

by on Jan.13, 2014

Mercedes-Benz is pushing the S600 as the Maybach replacement until the Pullman arrives next year.

The death of the ultra-exclusive Maybach brand left Daimler AG in a quandary: how to compete against rivals like BMW-owned Rolls-Royce and Volkswagen’s Bentley. The plan calls for stretching the time-tested Mercedes-Benz brand even further up-market – even as it also dips lower than ever into the luxury segment with the likes of the new CLA and GLA models starting at under $30,000. Pushing its top price to 10 times that much is going to be a real test of the Mercedes tri-star’s pulling power.

We’re getting a sense of how the German maker plans to do it with this week’s launch of the new Mercedes-Benz S600. It’s the latest – and soon to be most-expensive – version of the flagship S-Class offered. But it won’t have that distinction for long. The new S600 sets the stage for the launch, later this year, of the Pullman, the stretch model that will be the true replacement for the old, and largely unloved Maybach.

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If the new S600 is the scene-setter, it does so in grand fashion. While there are plenty of new, high-line touches, the heart of the new beast is its bi-turbo V-12 engine which powers a sedan offered only in long-wheelbase form with a luxurious complement of equipment full of the latest connectivity and active safety technology as will as other advanced features Mercedes hopes will justify a price tag that could top $150,000. (more…)

2015 Mercedes C-Class: The Baby Benz is all Grown Up

Bigger, lighter, lavishly equipped.

by on Dec.16, 2013

The new 2015 remake of the Mercedes-Benz C-Class is both larger and lighter.

This Baby has grown up.  After giving us a tease of the new interior of the completely redesign 2015 C-Class a couple months ago, Mercedes-Benz is finally offering a full look – and details – about a car that no longer should be thought about as the “Baby Benz.”

No surprise the 2015 re-make is moving up-market, of course.  Not only are buyers are getting more demanding but Mercedes also had to make room for the now sold-out CLA model which notches in as the brand’s lowest-priced offering at just under $30,000 – if you can find one.

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The 2015 Mercedes-Benz C-Class is a larger, decidedly more stylish, sporty and well-equipped offering, with a much-expanded array of both creature comfort and safety features that would have impressed even an S-Class buyer not all that many years ago.


BMW Reveals All-New 2-Series Coupe

Bigger, faster than all 1-Series coupe line.

by on Oct.25, 2013

BMW is offering a rendering of the new 2-Series ahead of the coupe's formal debut in Detroit next January.

There was a time when BMW fans could count the maker’s model line-up on one hand.  These days, you’d need both hands – and feet – to keep track, especially with the Bavarian maker adding two more distinct model lines in a matter of months.

Just months after previewing the new 4-Series Coupe and Convertible line, BMW is back with yet another new offering, the smaller 2-Series. Set to reach showrooms next year, the nomenclature for the new line follows the maker’s latest strategy which reserves odd numbers for sedans and even designations for its two-door offerings.

A Real Coup!

While many will likely refer to the new 2-Series as a replacement for the old BMW 1-Series Coupe, this is more than a cosmetic update. In fact, the new model will be a full 2.8 inches longer and 1.8 inches wider than the outgoing coupe, with another 1.3 inches added to the wheelbase. That’s good news for passengers who will benefit most from the added space.

There will be two different versions of the 2-Series for the U.S. market, the BMW 228i and the performance-oriented M235i.


2015 Mercedes-Benz C-Class to Get A Major Upgrade

Wave of new technology will include all safety gear now available on the big S-Class.

by on Oct.23, 2013

Mercedes-Benz is updating its C-Class for next year, but it offered a little early peek at the interior.

Following the update of key models like the S- and E-Class lines, Mercedes-Benz will offer up an all-new take on the little C-Class, it’s top-selling entry, a year from now.

But the maker is offering up a first sneak peek at what it has in store with these teaser images.  The emphasis, it suggests, will be in putting more “class” into the 2015 Mercedes C-Class interior. But the Teutonic maker also hints that the new luxury model will lose a significant amount of weight even while gaining a lot more content – including all safety technology on the current E- and S-Class models.

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The timing couldn’t be better – unless Mercedes were able to pull the launch of the 2015 model a bit forward. The compact luxury niche has become both one of the market’s fastest-growing – and competitive – segments, with a range of offerings from manufacturers such as Audi and Lexus, as well as mainstream makers looking to push more up-market. (more…)

Humbled Caddy Needs Products – and Patience – Admits Global Brand Boss

Opinion: Cadillac is far from again being “the standard of the world.”

by on Oct.08, 2013

The 2015 Cadillac Escalade will again serve as the luxury brand's de facto flagship.

It was inevitable that at least one Cadillac executive would repeat the tired old cliché, describing the brand as “the standard of the world,” during a preview of the new 2015 Escalade in New York City on Monday night.

But Caddy’s global marketing chief Bob Ferguson put a more realistic frame around things when, in a later interview, he admitted that new models like the Escalade and 2014 CTS sedan are, “right now stronger than the brand.”

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It’s been nearly a half century since Cadillac could bill itself the unquestionable standard in the luxury market, and more than a decade since it gave up its U.S. sales lead to import makers like Lexus, BMW and Mercedes-Benz.


Mercedes Has Big Plans for Small Cars

CLA provides new “gateway” for brand to attract Millennials.

by on Sep.25, 2013

Mercedes is looking to make inroads with younger buyers with the CLA model.

Mercedes-Benz is betting big on its new small car line-up, the launch of the 2014 CLA part of a strategy designed to provide a “gateway” for the next generation of luxury car customers, explains the German maker’s U.S. marketing chief.

The CLA is the first U.S. model based off Mercedes’ New Generation Compact Car platform, or NGCC. But it will be followed by two others, the GLA compact crossover and an electrified version of the Mercedes-Benz B-Class already on sale in Europe.

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Slightly smaller than the current Mercedes C-Class, the new CLA carries a downsized price tag starting at just $29,900 – which is meant to appeal to buyers who might otherwise be attracted to well-equipped mainstream products, such as Ford Fusion Titanium edition, or the top-line version of the Honda Accord, said marketing chief Bernie Glaser. (more…)

Management Change Meant to Liven up Mercedes’ Marketing

Kallenius expected to push German maker back to top spot over rivals.

by on Sep.04, 2013

Ola Kallenius is charged with breathing new life into Mercedes' marketing efforts and lead it past BMW and Audi in sales.

Traditionally Daimler AG’s approach to marketing has been as aloof and austere as the cabin of the Mercedes-Benz S-Class sedan.

Oh sure they might have indulged their American branch with money for a Super Bowl ad, but by and large the approach, as one former Daimler executive noted, was “here it is the finest car in the world,” take it or leave it. If the customer left it, well, that was his or her problem.

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Mercedes-Benz also leaned heavily on the German pride in the three-pointed star emblem, but the power of the badge has eroded in recent years as rivals, such as BMW and Audi, have caught and passed the company in total sales. In addition, Mercedes-Benz has had to scramble for customers in China where the cachet of the three-pointed star hasn’t been quite as potent. (more…)


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