Posts Tagged ‘Ford Taurus’

3 Familiar Models May Vanish as Sales Shift to SUVs

Ford Taurus exiting for a second time, along with Fiesta and Chevy Sonic.

by on Apr.05, 2018

The Taurus is one of two Ford models that are expected to be dropped over the next few years.

March saw an even bigger surge in demand for SUVs, CUVs and other light trucks but, according to industry data, sales of sedans, coupes and hatchbacks continued to decline – an ongoing trend that is expected to lead to the demise of a number of once-popular passenger car models, including Ford’s big Taurus and subcompact Fiesta, as well as the little Chevrolet Sonic.

And even more passenger car models could be on the way out, according to industry sources, even as manufacturers move to expand their light truck portfolios to take advantage of one of the biggest market shifts in decades.

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“I think we’re going to see some contraction in passenger car nameplates,” said Stephanie Brinley, principle automotive analyst at IHS Automotive. “That’s not to say they’ll go away. Some people still like them….but there’ll be some rationalization over time.”


Ford Launching New Taurus in China

Updated sedan may not make it to US market.

by on Apr.08, 2015

China is getting an all-new Taurus, debuting at the Shanghai Motor Show next week, but U.S. buyers will continue getting a version of the 2015 Taurus.

Look for Ford to be one of the U.S. manufacturers making big news at the Shanghai Motor Show next week when it will unveil a completely redesigned version of its big Taurus sedan.

The new model is expected to be both lighter and quicker, which should help continue to gain traction in a market where it has jumped from also-ran to fourth-largest maker. But U.S. fans may be in for a disappointment because it appears that the new Taurus won’t be coming to the States, at least not immediately.

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Confirming the new Ford Taurus will debut in Shanghai, spokesman Aaron Miller described the sedan as, “an all-new vehicle designed specifically to meet the needs of Chinese customers.” (more…)

Remembrance: Philip Caldwell, the “Bean Counter” Behind One of Ford’s Best Products

The first Ford chairman without the family genes in his blood.

by on Jul.12, 2013

Former Ford Chairman and CEO Phil Caldwell passed away this week at 93.

To many of those in the Motor City, even a century after it was founded, the nation’s second’s largest automaker is still known as “Ford’s,” a reference to the family that founded it and to the men who have run it.

Indeed, Ford Motor Co. still has a family member at its helm, William Clay Ford Jr., the great-grandson of founder Henry Ford. But day-to-day operations are in the hands of an outsider, Alan Mulally, who has proved himself one of the most capable senior managers in the company’s history.  And for that, both Mulally and shareholders might want to offer a little thanks to 93-year-old Philip Caldwell, who died this week nearly 28 years after retiring from Ford Motor Co. as its very first chairman and chief executive not to carry the Ford family genes.

“Philip Caldwell had a remarkable impact at Ford Motor Company over a span of more than 30 years,” said Bill Ford, Executive Chairman, Ford Motor Company. “Serving as and later as of the , he helped guide the company through a difficult turnaround in the 1980s and drove the introductions of ground-breaking products around the globe. His dedication and relentless passion for quality always will be hallmarks of his legacy at Ford. Our thoughts and prayers go out to his family.”

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Caldwell became Ford president in 1978 and the chairman and CEO in 1980 following the sudden retirement of Henry Ford II, the grandson and namesake of company founder Henry Ford — but only after the equally unexpected ouster of Lee Iacocca, long the heir-apparent.


Harold “Red” Poling Dead at 86

Led Ford at critical time, ushering in the SUV boom.

by on May.16, 2012

Red Poling with the then-new 1986 Ford Taurus.

He oversaw the nation’s second largest automaker during one of the most critical points in the industry’s history, acknowledging changing times with massive plant cuts but also approving a string of critical new products that helped reassert Ford Motor Co. as an industry leader.  This week, 26 years after his retirement, Harold Arthur Poling died at his home in California at the age of 86.

Better known as “Red,” Poling liked to say he “bled Ford blue,” having spent 43 years rising through the ranks at the Dearborn-based maker, starting as an intern at an old Ford steel mill.  He was a finance man who also had a deep love of product, at one point taking classes in high-performance driving so he could better relate to vehicles like the Ford Mustang.

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“Red Poling was an extraordinary leader who had a profound impact on Ford Motor Co. and everyone who worked with him,” Bill Ford, executive chairman of Ford said in a statement.  “Red was respected by all for his leadership, his passion for being the low-cost producer and his genuine affinity for people.”


Fed Probe of Taurus Problems Expands to Cover 2 Mil Vehicles

Investigation targets possible throttle, cruise control problems.

by on Mar.13, 2012

The investigation appears to center around the cruise control system on the 2005 and 2006 Ford Taurus.

In the latest investigation related to unintended acceleration problems, federal regulators have launched a probe into reports of sticky accelerators that could involve as many as 2 million midsize Ford sedans, including the maker’s Taurus model.

The National Highway Traffic Safety Administration initially announced it was opening a probe of the 2005 to 2006 Taurus. But it has since expanded the scope of the probe to cover the Taurus line back to 2001 while also including the near-twin Mercury Sable model.

Though there have been no reports of accidents or injuries, the investigation was triggered by 14 complaints filed by Taurus owners, including one who ran a red light unable to bring the car to a halt.  As many as 30 complaints have been cited to justify the expansion of the investigation. The probe by the  is in a preliminary stage and it has not yet been determined whether a recall will be required.

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“Wow. The scariest thing I have ever experienced,” one driver wrote to the NHTSA, claiming their vehicle blasted through an intersection at 70 mph before being brought under control. “If there was heavy traffic someone would have been killed, no doubt in my mind.”

Other owners report their vehicles accelerated without the application of the throttle.


First Look: 2013 Ford Fusion

Ford goes gunning for Camry and Accord.

by on Jan.09, 2012

Ford's new 2013 Fusion sedan.

More than a quarter century after the original Ford Taurus revolutionized automotive design – and put the U.S. automaker at the top of the midsize sales charts – Ford is hoping to do it again with the launch of the new 2013 Fusion sedan.

The new Fusion, making its debut at the North American International Auto Show, in Detroit, this week, takes aim at such import stalwarts as the Toyota Camry and Honda Accord by delivering a mix of cutting-edge design, competitive fuel economy and a mix of features not typically found on a midsize sedan.

“We knew we needed a more premium design than our previous (Fusion) or our competitors,” says Chris Hamilton, Fusion’s styling chief.

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While it’s not quite the revolutionary breakthrough of the original 1986 Taurus, which ushered in the aerodynamic “jellybean” look that swept through the industry in its era, the Fusion is clearly a standout in a segment that has traditionally favored blander designs like the relatively plain-vanilla 2012 Camry, the new Fusion creating quite a buzz since Ford provided automotive journalists a sneak peek just before last month’s holiday break.


Ford Hands Radio Control To Parents

MyKey update limits access to adults-only radio.

by on Dec.30, 2010

An updated version of the Ford MyKey will bar young drivers from accessing adults-only radio.

Ford Motor Co. is giving parents the power to censor the music selected by the teen drivers in their household.

The updated MyKey feature has been upgraded to allow parents to block explicit satellite radio programming while their teens are driving. The upgraded version of MyKey will debut as a standard feature late next year on the Ford Taurus and Explorer and will quickly be offered across a variety of Ford and Lincoln models, company officials said.

“Ford wants to give parents peace of mind that their kids are following practical household rules in the car,” says Graydon Reitz, director, Ford Electrical and Electronic Systems Engineering.

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“Parents obviously like this type of feature, and many teens are okay with it when they hear parents may give them the keys more often if the car comes with a technology such as Ford’s MyKey,” Reitz said.

The radio-blocking feature is specifically targeted at a dozen channels labeled by Sirius Satellite Radio as “explicit.”


Canadian Auto Writers Name Top Picks

A dozen of the best for drivers north of the border.

by on Nov.02, 2009

The 2010 Ford Taurus grabs the nod as the Best Family Sedan over $30,000 from Canadian auto writers.

The 2010 Ford Taurus grabs the nod as the Best Family Sedan over $30,000 from a group of Canadian auto writers.

No, they don’t all drive snowmobiles, nor mush sled dogs north of the border.  (And, indeed, you have to go south from Detroit to visit our neighbors “up north.”)   Just check out the list of the dozen best cars, trucks and crossovers that members of the Automobile Journalists Association of Canada (AJAC) have chosen as favorites for 2010.

The U.S. and Canadian markets have many things in common.  With a few notable exceptions, everything you can buy in the States is available there, but Canadian motorists tend to opt for vehicles a size class smaller, whether that’s due to higher taxes or higher fuel prices.

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But the members of AJAC covered virtually every segment of the market, picking these as the cars they’d recommend:


Sneak Peek: 2010 Ford Taurus SHO

The SHO-off is back.

by on Feb.11, 2009

SHO-ing off all over again

SHO-ing off all over again

Who says performance is dead? Despite the “greening” of the automobile, there are plenty of folks who like a little muscle. The reborn, 2010 Ford Taurus SHO says you can have them both. Equipped with a twin-turbo version of the automaker’s new Ecoboost V-6, the new SHO promises to deliver high performance, and high mileage, as well.

Sadly, it’s been a decade since Ford abandoned the SHO, after selling more than 100,000 of them between 1989 and 1999. The original version was powered by a little Yamaha engine that owed a lot to that maker’s experience with high-revving motorcycle engines. The second-generation SHO, like the base Taurus, was a misguided effort, featuring a chunky V-8 that lost a lot of the original’s quirky appeal. And as Ford shifted gears, steering the Taurus away from retail buyers, into the fleet market, it abandoned the SHO version entirely.


Ford Fiesta Lands Big Endorsement

But the big test comes with the 2010 launch of the American Fiesta.

by on Jan.22, 2009

Ford Fiesta at the 2009 Detroit Auto Show.

Ford Fiesta at the 2009 Detroit Auto Show.

Ford’s global small car, the Fiesta, is claiming another in a stream of awards, the little hatchback being named Car-of-the-Year by What Car? magazine, the British counterpart to America’s Consumer Reports.

Fiesta has already won similar accolades, around Europe, and, “this ultimate endorsement by What Car? will drive the new Fiesta to even greater success this year,” proclaimed Ford of Europe CEO John Fleming.

To be more precise, the Brits paid homage to a version of the B-Class hatchback equipped with a miniscule 1.25 liter engine, significantly smaller than we’ll see in the States, when a version like the one shown here finally, belatedly arrives for the 2010 model-year. But the continuing flood of awards is certainly a good sign.

Mark Fields, Ford’s President of the Americas, says he will be extremely disappointed if Fiesta doesn’t land on the podium of that most prestigious of American award, the North American Car of the Year. (Full disclosure: I am one of the 50 NACOTY judges.)

Indeed, Fields acknowledged, during an interview at the Detroit Auto Show, winning NACOTY is “critical.” As important as it was for Ford to capture a first place in the North American Truck of the Year, with its F-150, the automaker desperately needs to prove it is setting in motion a comeback on the car side of the business. Fiesta is one of several new products that could give Ford a much-needed boost, along with the bigger Focus, which is about to go through a redesign, and the reborn Taurus, which was generally hailed as one of the hits at the 2009 Detroit show.