Posts Tagged ‘Ford production cuts’

Hackett Tells Analysts Ford Cutting Car Production

Automaker upping truck and ute production 10% while cars getting 10% cut.

by on Jan.17, 2018

Ford CEO Jim Hackett told analysts the automaker is increasing truck and ute production and cutting cars to better meet customer preferences.

With the overwhelming number of truck and sport-utility debuts and news coming out of the North American International Auto Show this year, it’s not surprising that Ford CEO Jim Hackett appears ready to make an even bigger commitment to that segment.

Hackett told analysts last night the company acknowledged the shift in preferences by U.S. consumers, however, he wasn’t ready to put a final nail in the coffin of passenger cars at Ford.

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That said, he may be grabbing a hammer as he announced the company will be increasing the number of trucks and SUVs in the Ford line-up by 10% while cutting the passenger car portfolio by the same amount. (more…)