Posts Tagged ‘Ford mobility efforts’

Ford Going Global as Chariot Minibus Service Launches in London

Also expanding U.S. service to a sixth city.

by on Feb.01, 2018

Chariot will run its 14-passenger, WiFi-enabled and air conditioned vehicles on four routes in London: Chariot's first foray into Europe.

While rivals including General Motors and Waymo are hoping to launch driverless ride-sharing services next year, Ford is moving in a slightly different direction with its own mobility services campaign, and it is ramping up the expansion of its Chariot minibus service.

The venture, which largely focuses on connecting transportation hubs and other public facilities, already operates in five U.S. cities. This week, Ford is adding London and planning to add a sixth U.S. city “very shortly.”

Industry News!

“Chariot’s commuter ride-share service will complement the existing public transport system by offering in-app ride booking for first- and last-mile commuting solutions, and the potential to reach underserved areas,” the automaker said in a statement. (more…)

Ford Unveils Super Bowl Ad, Long-Term Commitment to Mobility

New FordHub reflects maker's efforts to broaden transportation.

by on Jan.31, 2017

Ford putting down a pretty penny to promote the "mobility" side of the company.

Ford is earnestly trying to reshape its image as an automotive AND a mobility company and it’s taking to arguably the world’s biggest stage to keep up the image makeover momentum: the Super Bowl LI.

The Dearborn, Michigan-based automaker is using its part of its 90-second commercial during the match up between the Atlanta Falcons and New England Patriots to hype its mobility products.

News Now!

Considering that 30-second spots go for more than $5 million, it’s hefty price to pay for something that still in the larval stage. It’s the company’s first Super Bowl ad since 2014 features a string of humorous footage of people getting stuck in life circumstances. (more…)

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