Design Director Mike Simcoe reveals how the 2019 Chevrolet Silverado went from design sketch to design masterpiece.

While SUVs have garnered most of the spotlight, pickups have been building momentum at a frantic pace over the last several years and, barring a complete economic meltdown or a surge past $4 a gallon for gas, few expect to see demand for those tough trucks taper off anytime soon.

So, General Motors’ timing could be particularly fortuitous as it prepares to roll out complete makeovers of its full-size pickup line-up. The process begins with the unveiling of the all-new, 2019 Chevrolet Silverado 1500 at this week’s North American International Auto Show – and will continue when the Silverado HD and GMC Sierra pickups make their debut later this year.

Auto Show News!

“These are arguably the most important products in the Chevrolet portfolio,” said Global Chevrolet chief Alan Batey, as the new Silverado rolled onto the stage in front of a packed crowd at Detroit’s Eastern Market Saturday night. (more…)