Posts Tagged ‘ford driverless’

Ford Patent Shows How Autonomous Car’s Steering Wheel, Pedals Could Fold Away

Design would allow manual driving or completely driverless operation.

by on Aug.18, 2017

A patent application illustration shows how Ford would hide the controls in driverless mode.

Autonomous vehicles, we’re regularly told, are just around the corner, and fully driverless vehicles will soon follow. Ford, for one, has said it hopes to remove the driver from the picture entirely by 2021.

Now, a patent granted Ford this month reveals that the self-driving cars Ford is working on could give an owner the option to choose which mode it will operate in. Push a button and the steering wheel and pedals fold up and out of sight. Push again and they reappear, allowing manual driving.

Stay in the Loop!

That option may be essential, at least initially, as autonomous vehicle experts warn that coming up with a vehicle that can operate without a driver on all roads and under all conditions, may take years to develop, despite the optimistic prognostications of automakers like Ford, Daimler, Nissan and tech companies such as Google spin-off Waymo.

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Are Privately Owned Cars Set to Vanish?

“Historic revolution” could see 95% of motorists turn to driverless, shared EVs.

by on May.04, 2017

Waymo is now offering to let the public check out its autonomous vehicles in Phoenix.

When Waymo, the autonomous vehicle spin-off of Google began offering to let Phoenix-area families try out its vehicle service last month it touched off what a new study is calling “a historic revolution in transportation.”

While the number of Americans using all forms of ride-sharing – autonomous or otherwise – is currently quite small, RethinkX, an independent think tank that looks at the impact of new technology says it will grow rapidly. By 2030, it predicts in its new report, 95% of the miles traveled in the U.S. will be in self-driving, shared electric vehicles.

We Track the Changes!

That’s a far more rapid transition than others have been predicting. A recent report by the Boston Consulting Group delivered a shock to many by forecasting 25% of U.S. miles would be driven in shared, driverless, electric vehicles by 2030. But “it’s time to adjust our thinking,” said Tony Seba, a co-author of the RethinkX study, “Rethinking Transportation 2020-2030: The Disruption of Transportation and the Collapse of the ICE Vehicle and Oil Industries.”

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“Like a Kid in a Candy Store;” Bill Ford Embraces the Culture of Risk

But investors remain wary.

by on Sep.14, 2016

Ford has to decide where to place its bets in a world where this is a "panoply" of options.

When the economy began to melt down in 2008, Ford Motor Co. learned the hard way that the only constant is change. And it’s a lesson Bill Ford, the great-grandson of founder Henry Ford and the carmaker’s current chairman, isn’t about to forget.

It helped to spend 11 years on the board of e-commerce giant eBay, the executive noted during a technology conference at Ford corporate headquarters in Dearborn, Michigan on Tuesday. The event was intended to  show how a company long viewed as a ponderous, Rust Belt relic was, in many ways, moving as fast as the oft-heralded start-ups of Silicon Valley.

Insight!

“Many of the things we’re doing are far afield from a traditional car company,” Ford stressed. We’re disrupting ourselves. But rather than looking at it as scary, it’s a tremendous business opportunity.”

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Apple May Back Away from Auto Manufacturing

Tech firm reportedly shifts focus to driverless tech systems it could license to auto industry.

by on Sep.12, 2016

“We've always viewed that people love surprises," Apple CEO Tim Cook told the Washington Post.

It has been one of the worst-kept secrets in Silicon Valley – but while Apple has been widely reported to be working on a high-tech automobile program, dubbed Project Titan, new indications are that the iPhone-maker may be backing off from that effort.

The new reports suggest that Apple has fired “dozen of employees” involved in the automotive project, a sharp reversal from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors.

Tech News!

But rather than abandon Project Titan entirely, reports in The New York Times and other media sources indicate Apple is now looking to provide high-tech, autonomous – or even driverless – technology to existing automakers, rather than trying to build cars on its own. Such an effort could put it directly in competition with another tech giant, Google.

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