Posts Tagged ‘ford atlas concept’

How Do You Remake an Icon: Ford Reveals Alternatives for F-150

Add the “Bullet Train” and the “Locomotive” and you get the Ford Atlas Concept.

by on Apr.04, 2013

The Ford Atlas Concept at its Detroit debut.

Redesigning an icon is never easy, especially when it’s a proven winner that has dominated the traditionally conservative full-size truck market for decades on end.  But that’s precisely what Ford Motor Co. decided to do with the complete makeover it has in store a little more than a year from now with the next-generation F-Series.

The Detroit maker is being cagey about the exact timing of that launch, never mind specifics of the replacement truck – but it has also made it clear that a key goal will be slashing mass and boosting mileage without sacrificing the capabilities and durability of the rugged workhorse.

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We got a sense of what may be in store during the Detroit Auto Show, this past January, when Ford literally dropped in on a media event with the gleaming silver Atlas Concept. And the images here of two other, earlier concepts – dubbed the Bullet Train and the Locomotive — reveal what went into the show car’s development.


Atlas Concept Truck a Pick-Up for Ford Stock

Unexpected unveiling offers a hint of replacement for best-selling F-Series.

by on Jan.15, 2013

The surprise debut of the Ford Atlas concept pickup.

Ford Motor Co. stock took a sharp jump following the automaker’s unexpected unveiling of the Atlas Concept truck, a prototype offering a hint of what’s to come when the maker replaces its best-selling F-Series pickup in 2014.

In an appearance to an industry conference coinciding with the North American International Auto Show, Ford CEO Alan Mullaly marveled at the reaction to the preview.  The unveiling of the Atlas had been whispered about but unconfirmed by the maker until the huge silver truck descended from the ceiling of Detroit’s Joe Louis Arena.

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“How about that,” proclaimed Mulally in an off-the-cuff remark following  his speech to the Automotive News World Congress. By the time the NY Stock Exchange closed, Ford common was up 31 cents, or 2.22%, for the day, to $14.30.


Ford’s Atlas Concept Signals Plan for Next-Gen F-150

Truck wars keep heating up as Ford concept takes aim at new Chevy, GMC and Chrysler pickups.

by on Jan.15, 2013

The Ford Atlas Concept signals the maker's plans for the next-generation F-Series pickup.

Ford tossed a hand grenade into the already escalating truck wars, literally dropping in on the North American International Auto Show with the Atlas, a concept pickup that provides some clear hints about where the maker is going with the next-generation F-Series, the country’s best-selling truck for more than a third of a century.

The widely-rumored reveal came just a day after Chrysler won the coveted North American Truck of the Year award during the Detroit Auto Show’s opening ceremonies. Meanwhile, Chevrolet had hoped to steal the show with Monday’s official unveiling of the next-generation Silverado pickup.

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Senior Ford officials did little to deny that they were intentionally trying to steal their competitors’ thunder by bringing the Atlas to the 2013 NAIAS and teasing what they promised would be a wide range of new industry-benchmark features and capabilities.


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