Posts Tagged ‘Focus Electric’

Ford Trades Range for Price on New Focus EV

Execs don't believe the 200 miles is worth an extra $6k to buyers.

by on Apr.18, 2016

The 2017 Ford Focus EV will have a range of 100 miles, which is about 100 miles less than its competition.

As most of EV makers are following the go big or go home path when it comes to battery range, Ford is staying the course – or distance – when it comes to the next-generation Ford Focus EV: it will go about 100 miles before needing a charge.

Why? Money.


The rationale was made apparent as Kevin Layden, Ford’s director for electrification, told attendees at the SAE World Congress in Detroit, said the company felt that extra 100 miles wasn’t worth the extra $6,000 it would cost potential owners. (more…)

Ford Launches Plug-n-Play Focus Electric on Facebook

Charging across the country with new online game.

by on Apr.12, 2012

Ford will let Facebook friends plug-n-play with a new game based on the Focus Electric.

According to a recent study we reported on earlier in the week, young folks are waiting longer than ever to get their driver’s licenses – and one reason, said the researchers, is that they’re apparently too busy online.

So, no wonder Ford has decided to launch what you might call the plug-n-play version of the maker’s new Focus Electric, an online game that will allow virtual drivers to take a digital road trip with their BFFs – in this case, their Best Facebook Friends.

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“This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time,” said Chad D’Arcy, Focus Electric marketing manager. “We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long.”

Dubbed “Plug N Play in Electric City with the 2012 Focus Electric,” the game allows up to five people to take a trip in the battery version of Ford’s compact sedan.  The maker is betting it’s a good way to spread the word about the Focus Electric which officially went on sale in California last December – though it is only beginning to be rolled out now in any real volume.


Ford Sets $40,000 Price Tag for Focus Electric

But buyers will get a $7,500 helping hand from Uncle Sam.

by on Nov.04, 2011

Though several $1,000 more than the Nissan Leaf, Ford hopes to draw buyers to its Focus Electric by pitching the battery car's quick charge times and range of standard features.

With the first of its Focus Electric battery cars set to roll into a select group of California showrooms next month, Ford has announced it will charge just under $40,000 for the vehicle – potentially giving it a leg up on some key competitors.

The Focus EV is part of a wave of battery-based vehicles the Detroit maker plans to roll out over the next several years, including plug-ins and pure battery-electric vehicles.  It launched its first battery car, the Transit Connect Electric, late last year.  The Focus will be Ford’s first passenger car to run on battery power alone.

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“The all-new Focus Electric is an important part of Ford’s overall strategy, bringing still another option to customers who want a car that is fun-to-drive, easy to own and fully electric,” said Chad D’Arcy, Focus Electric Marketing Manager.

Potential buyers now can go online to to configure the 2012 Focus Electric of their choice. The base version will carry a sticker price of $39,200, with destination charges adding another $795.  But the battery car qualifies for the full $7,500 federal tax credit available to buyers of electric vehicles.


Ford Insists Focus Electric is on Schedule

Denies reports of delays but confirms slow roll-out.

by on Aug.09, 2011

Not late, says Ford of the new Focus Electric, just getting a very slow production ramp-up.

While most potential buyers won’t be able to plug in a new Focus Electric until sometime next spring – at the earliest — Ford Motor Co. officials insist that earlier reports of a delay in the battery car program are in err.

Plans for Ford’s first electrified passenger car have always called for a slow roll-out, with only a select number of dealers in California and New York likely to take delivery of the Focus Electric before the end of 2011.

Reports of a delay – which appeared in a number of media outlets, including – were triggered by comments made by David Finnegan, Ford’s marketing chief for battery vehicles, on the company website  In it, the executive indicated that the rest of the 19 launch markets won’t see the Focus Electric until next spring. That echoed the wording in a new teaser ad campaign for the battery car.

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“Ford remains on schedule to deliver the initial Focus Electrics by the end of the year,” said a statement by the maker which noted that only California and New York will initially receive the vehicle.  “We will be rolling out to the remainder of the initial Focus Electric markets starting with production ramp up in spring 2012.”


Ford Delaying Launch of Focus Electric

Maker echoes Nissan, Chevrolet with slow initial roll-out.

by on Aug.08, 2011

Slow down, you move too fast...Ford will delay the roll-out of the new Focus Electric, most launch markets now having to wait until spring 2012.

Though it’s not saying why, Ford has decided to slow down the planned roll-out of its first battery-electric passenger car, the Focus Electric.  Originally scheduled to charge in 19 markets before the end of this year, the maker now will roll the battery car into dealerships in New York and California by the end of 2011.  Potential buyers will have to wait until next spring in the rest of those launch markets.

The Focus Electric is one of five plug-in and battery-electric vehicles, or BEVs, Ford plans to bring to market over the next several years.  The first, a battery-powered version of the Transit Connect, made its debut in the final weeks of 2010.  Ford also plans to introduce a plug-in version of the upcoming C-Max microvan, dubbed C-Max Energi, as well as a more conventional version of the people-mover.

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But the maker has been investing a lot of time and energy into promoting the battery-electric version of its all-new Focus model, Ford CEO Alan Mulally even going on the David Letterman late night talk show, last week, to promote the BEV.

So, it came as a bit of a surprise when the maker posted a promo ad for the Focus Electric that noted the new model would be, “Coming in spring 2012,” months later than originally expected.


Ford Teases Launch of Focus Electric

Official unveiling scheduled for Consumer Electronics Show.

by on Jan.03, 2011

A close-up of the 2012 Ford Focus Electric reveals the battery charging port on the front fender.

Hoping to get potential buyers to plug into the upcoming launch of its new Focus Electric, Ford is offering this little tease of its new battery car, which first popped up on its Facebook site.

The Focus Electric will actually be the second battery-electric vehicle, or BEV, in the Ford line-up, following months behind the launch of the Transit Connect Electric, a battery-powered version of the maker’s compact commercial van.  All told, the Detroit maker plans to roll out five BEVs and plug-in hybrids over the next several years.

While the 2012 Ford Focus Electric will make an appearance at the upcoming Detroit Auto Show, it will actually debut several days earlier at the annual Consumer Electronics Show, in Las Vegas.  Ford has been a major player at CES and, yet again, CEO Alan Mulally will serve as keynote speaker, for the third time since he joined the automaker in 2006.

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Ford is keeping details of the Focus Electric under wraps until Friday morning, but it has provided a few clues in recent months.  The compact model will reply on a lithium-ion battery pack expected to yield somewhere in the range of 100 miles per charge – though the exact figure could be 20% less using revised federal testing procedures (as Nissan learned when it launched the new Leaf).


Ford Will Build Three Battery Vehicles At Updated Michigan Plant

Focus Electric, first to market, will debut in 2012.

by on Dec.14, 2010

A 2011 Ford Focus rolls down the assembly line.

With a $550 million upgrade largely completed, Ford Motor Co.’s Wayne Assembly Plant will become battery central for the automaker, rolling out an assortment of new electric vehicles due to start production next year.

The suburban Detroit facility will be able to produce a mix of battery-based hybrids, plug-ins and pure battery-electric vehicles, or BEVs, as well as conventional gasoline-powered models, Ford officials revealed Tuesday, during a tour of the assembly plant.  Ford is anticipating a sharp increase in demand for “electrified” products, according to Mark Fields, President of Ford of the Americas.

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In fact, Ford is markedly more bullish than most of its competitors.  Depending on where federal regulators eventually decide to push the nation’s fuel economy standards – and a jump to 62 mpg by 2025 is under serious study – battery power could become critical.  At the very least, he said, various forms of hybrids, plug-ins and BEVs should account for a collective 10% of Ford’s fleet by 2020 – at the minimum.  And that could jump as high as 25%.


Ford Announces Initial Markets for Focus Electric

New EV goes on sale in late 2011.

by on Nov.16, 2010

The Ford Focus Electric will be sold in limited markets starting in late 2012.

It hasn’t had the fanfare of Chevrolet’s vaunted Volt launch or Nissan’s own electric vehicle, but Ford is quietly getting ready to introduce its own electric car, an electric version of the new Focus compact.

Ford announced the pilot markets for its first zero-emissions vehicle. The first markets selected for Ford Focus Electric: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

The Focus Electric will have a range of about 100 miles, the same Nissan claims for its Leaf electric.


“As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country,” said Mark Fields, Ford president for the Americas. (more…)

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