Posts Tagged ‘Eterniti Hemera’

New British Company Launching “Super-SUV” at Frankfurt

High-line makers crowding into sport-ute market.

by on Sep.09, 2011

A limousine in an SUV body? A first look at the new Eterniti Motors Hemera.

For those who think the Porsche Cayenne is too plebian, and perhaps a bit underpowered, there’s hope ahead.  The Frankfurt Motor Show will bring the unveiling of a new “Super-SUV” designed by a start-up British auto company, the ambitiously named Eterniti Motors.

The maker will attempt to lure the media wandering the vast corridors of the Frankfurt Messe next week by trotting out Le Mans winner Alastair Macqueen and Formula Grand Prix winning driver Johnny Herbert.

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But the real draw will likely be the question of what Eterniti plans to deliver with its new Hemera ute that you can’t get from the likes of a Cayenne, a Range Rover Autobiography or an Audi Q7.

Officials with Eterniti aren’t placing all their cards on the table yet, but has learned that while the Hemera is claimed to deliver reasonably good off-road manners, the emphasis is really on limousine comfort – and Porsche-like performance.