Posts Tagged ‘Detroit Science Center’

Detroit Science Center Opens Toyota Engineering Theater

Recruitment meets philanthropy meets entertainment.

by on Mar.13, 2009

Stories of real engineers are presented with the latest audio-visual effects.

Stories of real engineers are presented with the latest, seat shaking audio-visual effects.

The Detroit Science Center opens the Toyota Engineering Theater this weekend with “Engineering Adrenaline,” said to be a fast-paced, heart-pumping action show that will literally take the audience for a ride as they learn about the world of engineering.

The show, or “experience” in current museum marketing jargon, stars three engineers: an Olympic kayaker, who designed and built the world’s largest man-made whitewater rafting park; a NASA Jet Propulsion Lab engineer, who is working on a 6-legged robotic rover for the next moon mission; and a Toyota engineer, who takes the audience off-road and on the race track as she designs an air delivery system for the Tundra full-size pickup truck. There’s also a live presenter, as in a human being breathing and talking from the stage in front of the 43-foot screen.

“It is our vision to become the nation’s premier engineering-focused museum. The centerpiece of this vision is to create a theater experience that will inspire today’s youth to become the engineers of tomorrow,” said Kevin F. Prihod, president & CEO of the Detroit Science Center.