Posts Tagged ‘Citroen’

Exclusive: PSA Planning “3-Phase” Return to U.S. Market

U.S. assembly plant a long-term possibility.

by on Apr.07, 2017

PSA's new US chief, Larry Dominique previously served as top US product planner at Nissan.

With the launch of the new Travelcar car-sharing service in Los Angeles, French automaker PSA has made its first tentative step back into the U.S. market since the Peugeot brand pulled up stakes in 1991.

The modest project is part of a “three-phase approach” that will eventually see PSA start selling cars in the United States, Larry Dominique, an auto industry veteran and the new North American head of PSA operations, told, in an exclusive interview.

Beyond the Headlines!

How soon you’ll see any of the PSA brands on dealer lots – indeed, whether the French company will rely on a conventional distribution model in the U.S. – hasn’t been determined yet, Dominique cautioned. With the launch of Travelcar, PSA begins exploring a number of options that could eventually include the establishment of an American manufacturing presence.


PSA Makes Tenuous Return to U.S. After 26-Year Absence

French maker intros L.A. carsharing service; aims to start selling Peugeots, Citroens again.

by on Apr.06, 2017

Free2Move gives PSA an opportunity to start building a base in the U.S. before launching sales.

You can’t buy a Peugeot or Citroen in the U.S. But you might soon be able to drive one. PSA, the parent of those two French brands, has launched a new car-sharing service in Los Angeles, called Free2Move, that it’s billing as its “first step” for what may soon become a return to the American market.

PSA was one of a number of European brands that left the U.S. in the 1990s, and the company has openly regretted that decision ever since, frequently suggesting it would make a return. Now, the groundwork is being laid with the Free2Move project, which started up this week at LAX, Tinseltown’s crowded airport.

Breaking News!

Longer-term, said PSA Group in a statement, the goal is “to develop mobility solutions with PSA Group’s cars, before marketing vehicles directly in North America.” No timetable for the next phase of the project has been released.


Citroen C4 – The Bubble-Wrapped Car

Air Bumps offer ding and dent resistance for urban drivers.

by on Mar.05, 2014

The Citroen C4 Cactus features air bumps on the doors and bumper designed to cut down on dents.

We’ve long been fans of the eccentric French auto industry, a nation that can replace the traditional brake pedal with a button called the champignon, or mushroom, or proudly fall in love with a car whose name, the 2CV, roughly translates into “two horses.”

There are models with names like the Renault Twingo and Twizzy, and some of the most distinctive, if not off-the-wall, designs we have seen short of the concept cars at the biennial Tokyo Motor Show. And once again, the French are pushing the envelope with the new Citroen C4 Cactus. But despite what the name might suggest, there are no pricks on the outside of these cars.

Product News!

In line with the French maker’s “Creative Technology” mandate, both the front and rear door panels of the Cactus, as well as the back bumper, are, instead, covered with a material that looks almost like oversized bubble wrap. (more…)

Fiat Forecasting 20% Drop in Global Sales

Italian maker also rumored in talks with France’s PSA.

by on Jan.22, 2009

Fiat: Falling Flat, Even as it Explores a Second Alliance with PSA?

Fiat: Falling Flat, Even as it Explores a Second Alliance with PSA?

The sky is falling, the sky is falling. How do you say that in Italian? The folks at Chrysler might want to learn, and fast, considering the news out of Turin, this evening.

Chrysler is betting a lot, perhaps its entire future, on the global alliance it announced, earlier this week, with Fiat s.P.a., but after posting one of the most remarkable turnarounds in the industry, earlier this decade, things are suddenly looking a little problematic for the Italian automaker.

The Fiat Group is revealing that its net quarterly profit dropped from 597 million euros to 180 million euros during the last quarter of 2008. The Fiat car division’s revenues dropped 19 per cent over Q4. For the Fiat brand, as well as Alfa Romeo, Lancia, Ferrari and Maserati, revenues during October, November and December were 6.3 billion euros or 8.1 billion dollars, compared with 7.6 billion euros for the fourth quarter of 2007. The car division’s profits fell to 202 million euros, a drop of 44 per cent.

Though there was a bit less of a line waiting for those high-demand Ferrari sports cars, Fiat’s uber-marque continued to set records, but Alfa Romeo, the Fiat brand and Lancia saw sales slip considerably.

The forecast for 2009 is also disturbing, as Fiat expects to see a drop in worldwide sales of 20 percent, with the first quarter likely to be especially difficult. On the Milan stock exchange, after Fiat shares lost 9 per cent, following the announcement, leading to a temporary halt in trading.

Ironically, while Chrysler is struggling to get the U.S. government to continue propping it up, the Italian government seems ready to launch its own bailout program, even though all signs indicate Fiat would be able to make it through a moderately protracted global recession – and come to the aid of its new U.S. partner.

But the trans-Atlantic partnership may be just the beginning of a broader alliance strategy for Fiat, with the Italian media now reporting a second possible alliance, this one teaming Fiat and the French PSA Peugeot Citroën.