Posts Tagged ‘Chrysler gem’

Are Chrysler and Fiat Pulling Back on Battery Power?

Maker selling its GEM battery vehicle division.

by on Apr.28, 2011

The GEM Peapod neighborhood-electrict vehicle.

Chrysler Group LLC is selling its neighborhood battery car unit, Global Electric Motorcars, LLC to Polaris Industries Inc.

Chrysler spokesman Gualberto Ranieri said GEM, which is based in Fargo, North Dakota, didn’t fit into Chryusler’s portfolio. However, the sales of GEM does not mean Chrysler was giving up on electric vehicles entirely, he said. A battery-powered version of the Fiat 500 is still an approved program, Ranieri said.

But the trans-Atlantic partnership has otherwise taken a relatively low-visibility approach to battery cars, Fiat scrubbing several electric vehicle projects that Chrysler had previewed after the American maker emerged from bankruptcy in 2009.

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GEM, which builds low-speed EVs used in gated communities and golf courses, is considered something of a leader within the low-speed vehicle market, with a well-respected brand and approximately $30 million in sales during the 2010 calendar year. Since the company was established in 1998, they have placed more than 45,000 electric-powered vehicles on the road worldwide.