Posts Tagged ‘Chevy’

Chevrolet Sonic Lineup Expands with RS and the Dusk

Maker continues working to lure young buyers to showrooms.

by on Nov.21, 2013

Sonic Dusk, left, and Sonic RS Sedan, right, join the Sonic RS Hatch, center, in 2014.

Chevrolet just stepped up the battle for young buyers with the introduction of two new Sonic models: the RS and Dusk at the L.A. Auto Show.

The RS is the lineup’s performance model, while the Dusk offers a stylish, more upscale look.

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“Keeping the Sonic lineup fresh and offering consumers more choice is a priority for Chevrolet,” said Cristi Landy, marketing director for Chevrolet small cars. “The Sonic RS and Dusk sedans offer all of the great attributes that have made the Sonic a popular choice in the subcompact segment and they add performance and design cues.” (more…)

GM Opens Plant In Indonesia

Maker invests $150 million in facility in Asia.

by on May.13, 2013

Marcos Purty, president director, GM Indonesia, left, and U.S. Ambassador to Indonesia Scot Marciel, right, drive a Chevy Spin off the line in Indonesia.

Another global automaker cemented its interest in Asia as General Motors kicked off production at a new assembly plant in Indonesia: potentially a major automotive market.

Frost & Sullivan predicts Indonesia’s automotive production in 2013 will grow 7.5% reaching 1.2 million units. The demand for the passenger vehicles segment in Indonesia is likely to increase 7.6% year-on-year to 840,000 units in 2013 from 780,500 units in 2012.

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The first Chevrolet Spin was led off the production line by Dr. Budi Darmadi, Indonesia’s director general for Leading Industry Based on High Technology, Ministry of Industry, and Tim Lee, GM vice president, Global Manufacturing and president, International Operations, who was on hand to help dedicate the GM Indonesia plant.


Chevrolet Has Big Plans for its Small Cars at SEMA

Spark, Sonic and Cruze concepts get performance makeovers.

by on Oct.22, 2012

The Chevy Cruze Upscale is one of an assortment of small car concepts the maker will unveil at SEMA.

For the first time in years, Chevrolet’s small cars are getting some traction and General Motors’s largest brand hopes to gain even more attention with an assortment of new concept cars based on its Spark, Sonic and Cruze models that will make their debut at the annual SEMA Show in Las Vegas later this week.

“With Chevy’s new small cars attracting young buyers with a taste for customization, Spark, Sonic and Cruze are the perfect canvasses to express their personalities,” said Chris Perry, vice president of Chevrolet marketing. “The content, colors and performance of each concept is being evaluated for possible production as Chevrolet continues to seek new ways to give customers more choices.”

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The small-car concept vehicles demonstrate a range of performance-based styling expressions, including the first application of Chevrolet’s Z-Spec treatment for Spark with family traits, such as the mesh grille inserts and graphic accents. The Z-Spec concept demonstrates a cohesive design with a family of factory-engineered accessories and the best of the aftermarket under a single theme.


“Big Year” for Chevrolet

Chevy promises 13 for ’13.

by on Oct.11, 2012

A redesigned Impala will be one of 13 new models Chevrolet promises for 2013.

Some folks might consider it doubly unlucky but Chevrolet is counting on rebuilding its momentum in the months ahead as it launches 13 new products for the ’13 model-year.

The maker certainly can use a little boost.  While its sales are up since January, that pace has generally lagged the overall automotive recovery, gaining a modest 11% to date. The new model-year gained a bit of traction in September as some of the first of those new offerings began to reach showrooms, generating a nearly 14% year-over-year bump. But arch-rival Toyota gained more than 41% — meaning Chevy and General Motors, overall, still continued losing market share.

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No wonder Mike Albano, chief spokesman for GM’s largest brand, declared that 2013 “is a big year for Chevrolet” during a news conference outlining the product strategy for the coming months.

We’ve already see some of those new offerings, including the all-new Spark minicar, the larger Sonic and the completely redesigned Malibu. That midsize sedan has had a two-part rollout starting with the launch of the new Eco version last Winter and now seeing more mainstream models wheel into Chevy showrooms.


No Plans to Replace Ailing Opel with Chevrolet

Chevy gaining ground in a plunging European market – but profits are another matter.

by on Oct.02, 2012

Chevrolet's European chief Susan Docherty.

Despite growing calls for General Motors to abandon its increasingly troubled Opel brand, there are no plans to replace the German-based subsidiary with Chevrolet – one of the few brands actually gaining sales and market share despite the ongoing collapse of the European automotive market.

Nonetheless, Chevy appears to be the best opportunity GM has for regaining some momentum in Europe, said Susan Docherty, the veteran executive who took over Chevrolet’s European operations last January.

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From a peak of more than 17 million vehicles a year, Docherty said the European market could dip to somewhere between 14.0 million and 14.3 million in 2013, which she termed “very scary numbers.”  Even so, her goal is to continue building the Chevy brand’s sales and market share. Relatively new to the European market, the bow-tie brand sold 206,000 vehicles in Europe last year and is on track for a 5% gain for all of 2012.


Chevrolet Inks Deal with Manchester United as it Expands Marketing Efforts Worldwide

“It’s all about efficiencies,” says marketing czar Ewanick.

by on May.31, 2012

"There are no sacred lines in the budget," says GM Marketing Czar Joel Ewanick.

Baseball, hot dogs, apple pie and Chevrolet?  That may have been the automaker’s mantra in the 1950s and ‘60s, but with six of every 10 Chevys now being sold in markets as far afield as Berlin and Beijing more and more of the maker’s marketing effort is focused overseas.

The latest move links Chevrolet with what is generally considered the world’s most popular soccer team – football to most of the world – Manchester United.  The five-year partnership comes only weeks after Chevy’s parent General Motors confirmed it is pulling its ads off the 2013 Super Bowl.

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Calling the tie-up with the British team a “natural synergy,” GM’s global marketing czar Joel Ewanick stressed that “Where they’re strong we want to grow. Where we’re strong they want to grow.”


GM Kicks in on Global Soccer Charity Program

Will supply 1.5 million free “indestructible” soccer balls to needy children worldwide.

by on May.31, 2012

GM Marketing Chief Joel Ewanick and One World COO Lisa Tarver.

Even as it announced a new marketing alliance with the world’s most valuable soccer team, Manchester United, General Motors revealed plans to donate 1.5 million soccer balls to needy children around the world.

The charity program is “the work I’m most proud of,” said GM global marketing czar Joel Ewanick, during a Thursday news conference called to announce the automaker’s deal with Manchester United.

(For more on the Chevy deal and its changing global marketing strategy, Click Here.)

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The “virtually indestructible” soccer balls will be distributed through the One World Futbol Project, which spent more than a year developing a ball that could be played with in even the most rugged environments without damage.  The project has already lined up support from a number of companies and celebrities such as pop singer Sting.


Chevy Sets 100-Year Sales Record

Maker moves 2.35 million vehicles in first-half 2011.

by on Jul.20, 2011

Chevy sets an all-time sales record.

Bankruptcy be damned, it seems.  Almost exactly two years after its parent, General Motors, emerged from Chapter 11 Chevrolet says it set an all-time record with sales for the first half of 2011 reaching 2.35 million.

Of course, when it was founded, a century ago, Chevy wasn’t moving metal in 120 different countries.  The new record – which tops the previous peak by a solid 286,499 cars, trucks and crossovers – was buoyed by all-time bests in a number of those markets, including Brazil, China, France and South Africa.

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Here in the U.S., meanwhile, Chevrolet sales are up 16% for the January-June period, the lead GM division posting nine consecutive months of year-over-year sales gains.

“We will continue to work at bringing new customers to the Chevy family – no matter where they live,” proclaimed GM’s global marketing czar, Joel Ewanick, in a company announcement.


Chevy Hits Sales Record – As it Goes Global

The classic “American” car brand increasingly dependent on overseas markets.

by on Apr.18, 2011

The launch of the new Chevy Malibu is a critical step in transforming the marque into a truly global brand.

It’s been a busy year for Chevrolet – General Motor’s largest brand selling an all-time record 1.1 million vehicles during the first quarter of 2011.

But anyone who still thinks of Chevy as the quintessential American brand, once celebrated with ad slogans that told buyers to “See the USA in your Chevrolet,” might be in for a sobering reappraisal.  The brand’s 15% sales gain during the first quarter was largely driven by its increasing presence around the world.

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“It’s not an American brand anymore,” suggests Dave Sullivan, automotive analyst with AutoPacific, Inc.  “GM has realized that the pie in the U.S. – and the piece Chevy could expect – was too small and they’d have to look elsewhere.”


Apparently, Chevy is OK afterall

Exec uses nickname in official press release

by on Mar.17, 2011

Remember the brouhaha last summer when General Motors was apparently trying to kill the Chevy nickname?

Well, that plan seems to have been forgotten.

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GM’s U.S. vice president for Chevrolet, Rick Scheidt, used the nickname in a press release bragging about the increasing four-cylinder take rate for Chevy, err, Chevrolet vehicles.

“Chevrolet’s investment in advanced engine technology is reflected in the increased popularity of our four-cylinder models,” Scheidt said. “These technologies offer the performance and refinement drivers expect from Chevy in smaller engines that deliver the fuel efficiency they want.”