Posts Tagged ‘car show trouble’

BMW Slashing Presence at Euro Car Shows, Could Pull Out of Some

Bavarian automaker shifting resources to alternate events, like CES.

by on Apr.24, 2018

The BMW i Vision Dynamics made its debut at the 2017 Frankfurt Motor Show.

Already planning to skip the North American International Auto Show in Detroit next January, BMW is reportedly planning to sharply scale back its presence at European events like the 2019 Frankfurt Motor Show, according to a German news report, and it could abandon some of those entirely, as well.

The news comes as automakers large and small start to rethink their commitment to traditional auto shows which, the latest thinking goes, don’t generate the bang-for-the-buck they once did. At the same time, manufacturers are being offered a range of new alternatives, whether tech-focused events like CES or even one-brand shows that avoid the need for a carmaker to share the stage with competitors.

Beyond the Headlines!

BMW is planning to slash as much as 75% of its 2019 auto show budget, reports the German business publication Handelsblatt. At the Frankfurt Motor Show, where BMW had previously gone so far as constructing an indoor driving track, it will have just a 10,000 square foot display at the next event down from 36,000 in 2017.

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