Posts Tagged ‘Cadillac portfolio’

All Booked Up – Cadillac Expands Subscription Service

Luxury brand introducing Bok to LA, Dallas shoppers.

by on Nov.13, 2017

Want a different Cadillac? Book by Cadillac participants can use an app and have a different model to their home or office.

It’s become conventional wisdom that the automobile will go through more changes during the next five years than it has the last 50. That goes for the car-buying process, as well.

Millions of Americans are already leasing, rather than buying, and others are opting for “nearly new” certified pre-owned rather than new vehicles. Still more may opt for more radical solutions, including new subscription services like the one Cadillac introduced earlier this year.

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Dubbed “Book by Cadillac,” it allows a customer to choose from a menu of different models, switching from products like the XT5 sport-utility vehicle to the big XT6 sedan as often as 18 times a year. The subscription model was launched in New York and is now rolling out in two other major U.S. markets, Los Angeles and Dallas. (more…)

Cadillac Taking on Market Leaders with Aggressive Product Plans

New chief lays out future product cadence.

by on Jan.13, 2015

Cadillac President Johan de Nysschen outlined his ambitious product plan to fill out Caddy's line-up.

If the folks from Audi, BMW and Mercedes-Benz heard the sounds of cannon shot flying by during the two-day media preview of the North American International Auto Show in Detroit, it’s no surprise. And those shots very likely were launched from the Cadillac stand nearby.

Vowing to take the fight to the enemy, Cadillac’s new global President Johan de Nysschen has outlined an aggressive product launch program that will begin to fill in critical holes in the Detroit maker’s line-up.

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“We’re here to disrupt, to shatter the status quo and change perceptions,” de Nysschen declared during the unveiling of the new 640-horsepower CTS-V sedan. “We will take on the market leaders head-on with vehicles aimed at where they are strongest.” (more…)

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