Posts Tagged ‘buick enclave avenir’

First Look: 2018 Buick LaCrosse Avenir

Buick offers up its answer to GMC’s Denali.

by on Nov.08, 2017

Buick's new upscale LaCrosse gets the Avenir badge. GM's premium brand is tagging high-end versions of its vehicles much like GMC's Denali sub-brand.

Few concept cars have generated more buzz than the Buick Avenir, the sleek and sexy sedan that made its debut at the 2015 Detroit Auto Show. Despite repeated efforts to make a business case, General Motors has given up on putting the concept into production, but the Avenir name lives on.

Think of it as Buick’s answer to GMC’s top-line sub-brand, Denali. We got a look at the first Avenir edition last April with the New York Auto Show debut of the Buick Enclave Avenir. Now, General Motors’ premium brand is giving the Avenir treatment to its midsize LaCrosse sedan.

We Keep You in the Know!

The LaCrosse Avenir is actually just one of several updates the sedan has gotten for 2018. Among other things, Buick has introduced a new mild hybrid system. There’s also a new base trim. Now, the marque is turning to the high end of the midsize segment. (more…)

With New Enclave Avenir, Buick Moves Big SUV Upscale

Buick’s answer to the GMC Denali sub-brand makes NY Auto Show debut.

by on Apr.12, 2017

The 2018 Buick Enclave Avenir is based on an all-new version of the three-row SUV.

It’s not quite the jaw-dropping, boat-tailed concept sedan that stirred up the waters when it was unveiled at the 2015 Detroit Auto Show, but Buick is still hoping to draw in a flood of new buyers with the unveiling of the new Enclave Avenir at this year’s New York International Auto Show.

The 2018 SUV is the first model to wear the badge of this new sub-brand, the Buick equivalent of GMC’s Denali. And if it has anywhere near the same level of success, it could add a dose of steroids to the ongoing Buick turnaround.

Auto Show News!

“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles,” sales actually rising as the current SUV has approached the end of its long lifecycle, said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for (what) the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”

(more…)

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