Posts Tagged ‘Bridgestone’

Bridgestone Bringing Run-Flat Tires to the Masses

Tire company rolls out replacement tire line-up.

by on Apr.08, 2014

Bridgestone is introducing a new line-up of replacement run-flat tires for a wide array of vehicles. No longer is the technology limited to high-end vehicles.

The owners of a Chevrolet Corvette and a Chevrolet Sonic may soon have something in common beyond the “bow-tie” emblem on their vehicles: each can wait up to 50 miles to change a flat tire.

Bridgestone is introducing a line-up of replacement run-flat tires for a broader array of cars and trucks. Several other tire makers such as Michelin and Goodyear have run-flat tires for performance-oriented vehicles, such as the Chevrolet Corvette. Typically, they are original equipment on these vehicles.

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However, Bridgestone is the first tire manufacturer to offer the run-flat as a replacement tire in more than 30 different sizes, which will fit on a broad array of vehicles. (more…)

Teens Don’t Think They’re Personally at Risk of Distracted Driving

New survey finds girls far more likely to text, engage in other distractions while driving.

by on Apr.25, 2012

Texting by a young driver was blamed for this August 2010 crash that killed two.

It’s always the other guy.  The other driver who we expect to run the light or engage in some other risky behavior while behind the wheel.  And that’s especially true, apparently, when it comes to the nation’s youngest motorists.  While they’re aware of the dangers of distracted driving, a new survey says teens continue to engage in risky behaviors because they’re convinced they’re personally not at risk.

The study, sponsored by Bridgestone tires finds that teens are in complete denial when it comes to highway safety.  More than half of the 2,000 drivers, aged 15 to 21 said they were aware that distracted driving poses risk, yet a large number continue to engage in risky behaviors, such as texting while driving or using handheld phones.

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Notably girls are more likely than young male drivers to engage in behaviors that can cause distractions while behind the wheel.  But teens and young adults are quick to point fingers and accuse their parents of taking even more risks.


Sauber Team Given Toyota’s Formula One Spot

Renault is rumored to be the next automaker to withdraw.

by on Dec.05, 2009

BMW Sauber 2009 F1 Car, Courtesy BMW AG

The spot is contingent on Sauber signing the Concorde Agreement that rules Formula One.

The Fédération Internationale de l’Automobile confirmed late last week that the Sauber Team would be given a starting grid slot next year, taking the place of the departing Toyota team.

The spot is contingent on Sauber signing the Concorde Agreement that governs Formula One racing.

BMW announced earlier this year it was withdrawing from the super expensive and controversial sport at the end of 2009. In November BMW sold the team back to its original founder Peter Sauber, when BMW rejected its previous plan to sell its 80% stake to an unknown Mideast investment group, Qadbak.


BMW Sells Formula One Team Back to Sauber

One-third of workers are immediately sacked. Agreement is contingent on having a starting place for 2010 racing season.

by on Nov.30, 2009


Whether a place on the grid is offered to Sauber remains to be seen, as the costly and scandal wracked business continues to be roiled by defections of major automakers.

BMW AG agreed to sell its 80% ownership in the BMW Sauber F1 Team to founder and former owner Peter Sauber at the end of last week.

The contract is subject to the team having a starting place for the 2010 Formula One season, which up to this point is unknown  because the sanctioning body, Fédération Internationale de l’Automobile, mistrusted the proposed mid-east financing of a restructured team. This previous announced deal from a murky mid-east based company called Qadbak Investment Ltd is now off.

Whether a place on the grid is offered to Sauber remains to be seen, as the costly and scandal wracked business continues to be roiled by defections of major automakers, among them Honda, Toyota, BMW and tire supplier Bridgestone. Renault is also said to be examining its costly participation.

Racing Views!

Racing Views!

Moreover, Ferrari, the unquestioned superstar marque of the series among fans, is apoplectic about one proposal to cut the obscene costs that are driving other makers away. It would see a spec engine replace the highly specialized, breathtakingly expensive, custom engines now in use. Ferrari’s entire marketing plan is based on its often-successful participation in Formula One, of course.


Formula One Racing Exodus Continues as Toyota and Bridgestone Announce Exits

Only Ferrari, Mercedes-Benz and Renault will compete as makers during the next racing season that starts in March.

by on Nov.05, 2009

The extreme costs and super rich image is driving makers out of Formual One.

The extreme costs and super excessive image is driving automakers out of Formula One.

Toyota Motor Corporation is leaving the super expensive Formula One racing circuit next year. Bridgestone, a major supplier to Toyota is withdrawing the year following.

The latest moves to cut team costs of almost half a billion dollars annually for leading marques means that only Ferrari, Mercedes-Benz and Renault  will compete as makers next season.

Ferrari is threatening to leave the series as well. Honda and BMW had previously withdrawn.

Race With Us!

Race With Us!

Lotus Cars, now owned by Proton, is returning after a 15-year absence. In addition, several new smaller teams are thought to be preparing low budget entries for the new season, which starts in March. Previously, Lotus said it plans to spend only $90 million next year, compared to Toyota’s estimated $500 million annual investment in the hugely popular global sport.


Students Selling Students on Safety

Safety scholars concept gets message across

by on Feb.11, 2009

Speaking safety in a language teens understand

Speaking safety in a language teens understand

Sarah Wilson doesn’t need to be told about the problems of distracted driving. She’s got several seriously injured friends to remind her what happens when you split your time behind the wheel texting, cellphoning and simply ignoring the road.

So, it’s not surprising that distracted driving became the 21-year-old University of Southern Florida Junior’s theme when she entered the third annual Bridgestone Safety Scholars Video Contest. Open to filmmakers, ages 16-21, the tire maker’s goal is to get young motorists talking to one another about the risks of driving.

Wilson’s short production, titled “Drive to Arrive,” won her a $5,000 scholarship and a new set of tires. It could also help save some lives, the telecommunications major is hoping.


Automakers Trim Super Bowl Presence – Offer Creative Ads

At $300,000 a second, you better be good.

by on Feb.02, 2009

Hyundai tweaked its German, Japanese rivals with Super Bowl spot for Genesis

Hyundai tweaked its German, Japanese rivals with Super Bowl spot for Genesis

Thirty seconds at a hundred-thou per second for 3 million bucks per commercial is a carefully considered advertising expenditure (some call it an investment) anytime, but especially in to-day’s gloomy economic environment.

Commercials have become almost as important as the game itself to marketers with hype and hyper promotion. Over the past 43 Super Bowl broadcasts though, automotive commercials have been significantly lackluster, never ranking high with consumers. It’s doubtful this years efforts will be any different in on of the most exciting Super Bowl games.
Here’s my style review of the in-game commercials.