Posts Tagged ‘Barra says EVs must be profitable’

GM CEO Barra Wants to Turn a Profit – Soon – on Electric Vehicles

New platform, high volume and cheaper batteries are key.

by on Jan.15, 2018

General Motors CEO Mary Barra recently signed off on a plan to expand the company's portfolio of electric vehicles.

While there are only a handful of long-range electric vehicles on the market right now, you can expect to see as many as two dozen or more in U.S. showrooms by the end of the decade, and several times as many five years from now.

Virtually every major automaker has promised to “electrify” its line-up, and companies like General Motors, Toyota and Daimler AG plan to put a premium on pure battery-electric models. While that may be great news for green-minded auto buyers, there’s a serious flaw in the equation for auto manufacturers, says Woong-chul Yang, the head of R&D for both Hyundai and its sibling brand Kia.

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“Whenever we sell eco-friendly vehicles we all lose money,” the South Korean executive told TheDetroitBureau.com after presiding over the rollout of the new Kia Niro EV at the Consumer Electronics Show last week. “Even battery vendors are losing money.” (more…)