Posts Tagged ‘audi news’

Audi Elaine, Aicon Concepts Reveal an Autonomous Future

German automaker creating new family of vehicles: Audi AI.

by on Sep.12, 2017

The Audi Elaine debuted at the Frankfurt Motor Show, The Level 4 autonomous concept is part of Audi AI, a family of technology advanced vehicles.

Audi’s two concepts – the Elaine and Aicon – in Frankfurt reveal the German automaker’s plans to not only electrify its vehicle line-up, but also to ensure they’re autonomous as well.

Each of the two features AI in their names, representing the maker’s new group of automated vehicles. The Audi AI family will feature a variety of innovative systems that relieve strain on drivers and offer new possibilities to use the time spent in the car.

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Audi will accomplish this using strategies and technologies from the field of artificial intelligence and machine learning, hence the reference to AI. The Elaine and the Aicon are the first two concepts for this new family. (more…)

Audi Brooms Out Top Executives

VW's luxury brand's CEO survives reshuffling.

by on Aug.28, 2017

Audi's Chairman Rupert Stadler survived the reshuffling of senior executives at Audi stemming from dieselgate.

Volkswagen isn’t alone in being impacted by “dieselgate,” the fallout extended to Audi with the brand replacing four of its top executives. Audi’s Chief Executive Rupert Stadler retained his position in the shake up.

Audi’s finance chief Axel Strotbek, production chief Hubert Waltl, human resources head Thomas Sigi and sales chief Dietmar Voggenreiter are out effective Sept. 1, according to the automaker. No reason given for the changes.

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VW manager Wendelin Goebel will replace Sigi as personnel chief. Peter Koessler, who heads Audi’s plant in Hungary, takes over as head of production. (more…)

Audi Slashing $12b in Costs to Cover Electrification Goal

Luxury marque needs to offset cost of diesel emissions scandal.

by on Jul.31, 2017

Audi showed off its e-Tron Sportback Concept at this year's Shanghai Motor Show.

As it shifts away from its long dependence on diesel powertrains, Audi is looking to rapidly ramp up its electrification program, but the luxury arm of Volkswagen Group will have to slash spending to cover the costs of its new technology.

Audi intends to cut costs by 10 billion euros, or $12 billion, by 2022 to support its aggressive shift to electrification, according to a report by Germany’s Handelsblatt business publication.

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That money will help it bring to market five all-new battery-electric vehicles, or BEVs, as well as a range of plug-in hybrids and conventional hybrids, according to the report.

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Audi Recalls 850k Diesels as German Automakers Accused of Collusion

German magazine reports on alleged diesel tech price fixing scheme.

by on Jul.21, 2017

Audi is recalling 850,000 diesel-powered vehicles in Europe to fix them so they meet emissions standards.

Audi, already under fire for rigging some of its diesel-powered vehicles, said Friday that it will recall 850,000 of its products to update emissions control software.

The move came days after rival Mercedes-Benz announced the recall of 3 million vehicles to bring them into compliance with European emissions laws. The latest announcement by Audi does not cover vehicles sold in North America where it had previously been involved in a series of recalls and legal settlements involving rigged diesels.

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Separately, Audi is one of three luxury automakers who took steps to fix the price of diesel emissions treatment systems, according to a report in the German news magazine Der Spiegel. The others are BMW and Porsche. Audi and Porsche are both subsidiaries of Volkswagen AG, the automaker that in late 2015 admitted rigging more than 11 million diesel vehicles sold worldwide. (more…)

Audi Takes Heat Over Ad Suggesting Husbands Shop for Brides Like They Do Used Cars

Chinese commercial sparks global outrage, sharply counters anti-sexism Audi Super Bowl spot.

by on Jul.20, 2017

Shown on Chinese TV and movie screens, an Audi ad depicts a bride-to-be being closely inspected by her future mother-in-law.

The same automaker that aired an ad about a young girl overcoming sexism during the 2017 Super Bowl is now facing a global backlash over a television spot that suggested husbands-to-be give their prospective brides the same scrutiny they do a used car – or horse.

The 30-second commercial shows the mother of the groom running up to closely inspect the bride-to-be, at one point opening up her mouth to check her teeth. She later gives a disapproving look at the young woman’s chest, which the bride quickly tries to cover up.

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“An important decision must be made carefully. Only with an official certification can you relax,” the narrator says in an English translation of the Chinese script, the commercial then cutting to a shot of a new Audi vehicle.

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First Look: (Almost) Autonomous 2018 Audi A8

Lots of tech -- lots of money.

by on Jul.11, 2017

The new Audi A8 is wider, longer and has a more well-planted appearance.

Not enough sleep last night? You might be tempted to close your eyes and let the new Audi A8 take over driving duties.

After a much-ballyhooed, but ultimately limited, preview in the latest Spider-Man reboot, Audi has finally pulled the costume, er, covers off its 2018 remake of the flagship sedan. And while the styling gets a relatively evolutionary makeover, the new Audi A8 attempts to leapfrog the competition when it comes to cutting edge technology.

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The new sedan features an array of lasers, a roadway scanner, more than 40 different driver assistance functions – including the ability to operate completely hands-free in traffic, at speeds up to 37 mph – and 400 different functions built into its MMI, or multimedia interface. Oh, and let’s not forget the backseat foot massager.

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U.S., German Prosecutors File Charges in Audi Diesel Emissions Probe

Official charged in the U.S., arrest made in Germany.

by on Jul.07, 2017

A line-up of Audi TDI models. The automaker currently has pulled all off the U.S. market.

The investigation into diesel emissions cheating by Volkswagen’s luxury arm Audi has taken a new turn with charges filed on both sides of the Atlantic, and an arrest made in Germany.

Sixty-year-old Giovanni Pamio becomes the eight person charged by the U.S. Justice Department for participating in an extensive scheme to rig diesel engines used by various diesel brands. That scam is expected to cot Volkswagen at least $30 billion in fines, fees and a broad buyback of vehicles that cannot be brought up to legal standards in the U.S. and a number of other markets.

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While prosecutors in Germany and the States initially focused their efforts on the Volkswagen brand, they have begun expanding the investigation to look at the role other VW marques played in the scandal, notably Audi. Prosecutors in Munich, for one thing, conducted a number of raids on Audi and VW offices in March, as well as targeting the offices of a law firm representing the luxury brand. And they have now arrested an as yet-unnamed Audi employee.

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Audi A8 Set to Swing Into View With Debut of New Spider-Man Flick

Complete makeover to introduce new design language, new safety and infotainment tech.

by on Jun.20, 2017

Spider-Man's alter ego - played by actor Tom Holland - goes for a drive in Audi's new A8

Automakers are breaking with tradition these days. Where you might have once expected to see Audi unveil its next-generation flagship at a major auto show, the luxury brand is planning to reveal the all-new, 2018 A8 on the silver screen.

The automaker has already begun teasing the new sedan in a series of digital shorts, including one titled “Driver’s test,” but those who want a closer look at the A8 will have to pick up tickets for “Spider-Man: Homecoming,” the latest take on the classic Marvel comic, which web-swings into U.S. theaters on July 7th.

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The 2018 Audi A8 will be a critical entry for Volkswagen AG’s luxury brand. It is the first product to feature the full new design language developed under Marc Lichte, the styling chief who joined the marque in 2014. The big sedan also introduces an assortment of new technologies, including the new Audi AI traffic jam pilot.

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Trump Take Note: Mexican Auto Exports Again on the Rise

Despite presidential push, more coming to U.S. market.

by on May.09, 2017

The Nissan plant in Aguascalientes.

Since launching his presidential campaign, then-candidate Donald Trump has seemingly been at war with Mexico, taking particular aim at that country’s fast-growing auto industry. He called out Ford, in particular, for moving small car production south of the border, and also warned General Motors it could face a big border tax for importing Mexican-made vehicles.

Since January, the new president has frequently pointed to new U.S. automotive investments, while also highlighting Ford’s decision not to build a second plant in Mexico. But a new report from that country’s automotive trade association may be less well-received by the White House.

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Overall, Mexican automotive exports rose 16.1% in April, compared to year-earlier numbers, while production jumped a more modest 3.2%, according to the Mexican Auto Industry Association, or MAIA. For the first four months of the year, meanwhile, total exports jumped 15 percent.

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VW Sweetens Deals to Move Leftover Diesels

Low-interest loans, cash bonuses of up to $8,500 aimed to clear out inventory.

by on May.08, 2017

VW recently got permission from the EPA to update rigged 2015 diesels and sell them off.

While VW no longer plans to import diesels in the wake of its costly and embarrassing emissions scandal, the company has thousands of leftover models that it now has permission from the EPA to sell in the U.S. after making extensive powertrain modifications.

Getting wary buyers to snap them up is proving a challenge, no surprise for 2015 model-year leftovers. So, VW is offering some hefty incentives – including extended, zero-interest loans and up to $8,500 in cash – to get those products off showroom lots.

The Rest of the Story!

The diesels now meet tough U.S. emissions mandates. Originally, they carried a hidden “defeat device,” software code that was designed to detect when one of the vehicles was undergoing testing and revise the way the cars performed. In real-world conditions, however, they would produce up to about 40 times more pollutants – notably smog-causing oxides of nitrogen – than the law allows.

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