Posts Tagged ‘Audi NAIAS’

Audi Out: Follows Growing Group of Automakers Abandoning Detroit Auto Show

NAIAS still studying possible date change to revive flagging fortunes.

by on May.11, 2018

Audi has traditionally used the NAIAS for major intros, like the Q8 Concept it debuted in 2017.

Already hit by key defections, the organizers of the North American International Auto Show in Detroit learned Thursday that Audi will also be a no-show in January 2019 – though the luxury arm of Volkswagen Group said it will “continue to evaluate” a return at a later date.

A once-regional event, the NAIAS became the most significant auto show in the U.S., and one of the world’s most widely watched, when it added the “International” designation in 1989. At its peak around the start of the new millennium, Detroit could count on virtually every manufacturer to participate, with some years seeing more than 70 new cars, trucks, concepts and crossovers debut.

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As the industry plunged into recession, things began to change. Some manufacturers, such as Nissan, pulled out temporarily, but others decided to abandon the Motor City event entirely. That included some of the most exclusive marques, like Ferrari, as well as mainstream and luxury brands like Mazda, which was a hold out this past January. Volvo had no corporate presence, though its local dealers did roll a few vehicles into Detroit’s Cobo Hall convention center. Now, it seems, the exodus is turning into a rout. Audi follows Mercedes-Benz, BMW and Porsche in planning to stay home next January. (more…)

Forget Sedans; Audi Q8 Concept Reveals Where Luxury is Really Heading

Production model to follow in coming year.

by on Jan.09, 2017

Audi revealed the new Q8 Concept at the North American International Auto Show in Detroit.

Like its key luxury rivals, Audi has long put a halo around its full-size A8 sedan, but how to respond to a changing world in which passenger cars are fading fast and even the most affluent buyers are opting for sport and crossover-utility vehicles.

The answer comes in the form of the Q8 Concept, a thinly disguised take on the premium SUV flagship that will soon be taking its place in Audi showrooms around the world. It made its debut Tuesday morning at the North American International Auto Show.

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“Even more luxurious than any Audi before,” Dietmar Voggenreiter, the brand’s global sales director, says the Q8 Concept reveals more than just what the new halo model will look like. It also previews Audi’s new design direction, while also introducing an array of new technologies set to appear in the production Q8 and other new models to follow. (more…)

Audi Brings New A5, S5 Cabriolets to U.S. Market

Completes midsize coupe line-up.

by on Jan.08, 2017

Audi's two newest cabriolets – the A5 and S5 – are hitting the streets as 2018 models and debuting at the Detroit Auto Show.

Few manufacturers have been rolling out more new products, especially on the luxury end of the spectrum, than Audi. And U.S. luxury buyers will get a good look at a pair of new convertibles from the German maker now that the 2017 North American International Auto Show is getting underway.

The all-new 2018 Audi A5 and S5 Cabriolet models complete the makeover of the brand’s mid-range coupe line-up, following the launch of the A5 and S5 two-doors last June in Germany, and the A5 Sportback at the Paris Motor Show last autumn.

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Like the hardtop A5 and S5, the new convertibles are meant to be what Audi CEO Rupert Stadler dubbed “the perfect fusion of form and function,” just with a little more open-air flair. (more…)

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