Posts Tagged ‘2019 lexus es’

Lexus Betting Big on All-New ES

Gen-7 sedan expected to remain key model in luxury line-up.

by on Apr.25, 2018

The seventh-generation 2019 Lexus ES.

For those who haven’t been watching, the 2019 Lexus line-up won’t have much in common with the model mix of just five years ago. Where sedans once dominated the brand’s product portfolio, crossovers like the new UX and NX, as well as the long-popular RX, have overwhelmed traditional Lexus sedans such as the LS and GS.

So, it might come as a surprise to see the big deal Lexus is making over the launch of the all-new 2019 ES sedan, going so far as to stage simultaneous previews in both Los Angeles and the Beijing Motor Show.

Global News!

“We’re acutely aware there’s a robust SUV market in the U.S., and Lexus is playing a part in that,” said Cooper Ericksen, the brand’s U.S. marketing chief, said during the L.A. ES unveiling. “We understand the importance of SUVs, but we also understand the importance of great sedans.”

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2019 Lexus ES Sedan Breaks Cover in Beijing

Point-counterpoint, as Lexus adds F Sport, as well as hybrid versions.

by on Apr.24, 2018

Lexus aimed to put more "passion" into the design and performance of the 2019 ES.

After a series of fan dance teases, Lexus has finally pulled the wraps off its seventh-generation in a dual presentation at the Beijing Motor Show and near its old U.S. corporate headquarters in Los Angeles.

One of the first models ever introduced by the Japanese automaker, the ES has long been known for its comfort, reliability and value, though it has also helped Lexus earn a reputation for plain vanilla design and performance. The luxury arm of Toyota Motor Corp. is determined not to let that happen again.

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“The ES has always been an elegant luxury sedan,” said Yasuo Kojino, the 2019 model’s chief designer. “For this generation, we have added daring design elements that challenge the traditional expectations of buyers.”

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Lexus Offers Full Look at New ES Before Beijing Debut

Shares the same architecture at new Avalon.

by on Apr.20, 2018

Lexus provided an early look at the new ES ahead of its Beijing debut.

As its debut creeps closer, Lexus elected to reveal an early look at the new ES in advance of its premier next week in Beijing.

Expected to borrow heavily from the Avalon, the first photo reveals a similar design aestetic when it comes to the grille. The front grille on the Avalon is massive and on the ES it sticks to the traditional spindle grille, but it’s much larger than on past editions.

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The brand offered a new pic and short film of the vehicle and said even less. (more…)

All-New Lexus ES Bound for Beijing Motor Show

New model meant to "radically transform the concept of comfort for luxury consumers."

by on Apr.11, 2018

Lexus is pushing even further with the "spindle grille" design on the next ES sedan.

We’ve barely gotten past the New York Auto Show but halfway around the world, automakers are getting ready for the season’s next big event. That includes Lexus, which has dropped a partial teaser of what appears to be the next generation ES model.

While many folks think of the ES as a fairly base-level vehicle, Lexus clearly has more upscale ambitions for a model whose name, after all, is short for “Executive Sedan.” And while Toyota’s luxury brand isn’t saying much about what it will be showing in China, it appears buyers have something to look forward to.

Product News!

The new ES, Lexus hints, “aims to radically transform the concept of comfort for luxury consumers all over the world.” That may explain why the brand saved the new model for Beijing where luxury buyers have, indeed, become some of the world’s most demanding.

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