Posts Tagged ‘2019 ford ranger’

Ranger Reborn: Ford Back in the Midsize Pickup Game

Ford aims to share in the segment’s unexpected revival.

by on Jan.14, 2018

After a six-year hiatus, Ford brought back the Ranger, this time as a midsize pickup.

Its been six years since Ford shuttered its ancient Twin Cities plant in Minnesota, walking away from what seemed to be, back then, a dying market segment.

But the Detroit automaker failed to reckon on what might happen when new product would be injected into the midsize category, General Motors scoring a hit with the likes of its Chevrolet Colorado and GMC Canyon, and Honda hitting the ball out of the park by bringing back its own Ridgeline model.

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Ironically, Ford actually launched a new Ranger – but it was intended for just about every market except for North America, the company’s planners convinced they could get potential midsize buyers to make the walk up-market to the bigger F-150. But as it watched its competition rapidly rebuild the old midsize pickup segment – sales growing a hefty 83% since 2014 – Ford realized it needed to get back in the game. (more…)

Spied: Nearly Naked 2019 Ford Ranger

Expect Raptor version to boost performance and credibility.

by on Oct.30, 2017

Ford is slowly peeling back the camo as the 2019 Ranger pickup gets closer to launch.

After wavering for several years, Ford is finally getting back into the midsize pickup market with the planned launch of the 2019 Ranger.

It’s been six years since the Detroit automaker abandoned its ancient Twin Cities plant in Minnesota, walking away from what was, back then, a dying market segment. But it failed to reckon on what might happen when new product would be injected into the midsize category, General Motors scoring a hit with the likes of its Chevrolet Colorado and GMC Canyon, and Toyota hitting the ball out of the park with a new version of its segment-leading Tacoma model.

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For Ford, the good news was having a Ranger in place for other markets, though it has needed some major updates to get it ready for U.S. buyers, and our spy photographer Jim Dunne has captured a nearly naked version of the American version undergoing late testing in the Detroit suburbs not far from Ford’s world headquarters.

(more…)