Posts Tagged ‘2018 lincoln navigator’

Caddy Triggers Battle of the Behemoths with $10,000 Escalade Discounts

Fighting off the new Lincoln Navigator.

by on Apr.16, 2018

A Cadillac Escalade Platinum can top $100,000.

If you’re looking for one of the biggest, baddest luxury utes on the market, Cadillac is hoping to lure you into one of its U.S. showrooms. Aiming to shore itself up against an assault by Lincoln’s newly updated Navigator SUV, Caddy is firing back with discounts of up to $10,000 on its own Escalade model.

GM has traditionally dominated the full-size SUV segment, both mainstream and luxury, and it gained significant traction when it introduced an all-new version of the ‘Slade for the 2014 model-year. But that’s a lifetime ago in today’s hotly competitive market and Lincoln has been building momentum fast with the all-new version of the Navigator it launched last year.

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While the two models don’t generate a lot of volume they serve up substantial profits for their respective manufacturers, providing plenty of room to load up the incentives. The question is whether Lincoln will now fire back with big givebacks of its own.

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McConaughey Hyping New Lincoln Navigator

Actor brings unique style to latest ad.

by on Dec.28, 2017

Matthew McConaughey is back and behind the wheel of the new Lincoln Navigator in the brand's latest commercial starting in January.

Ford’s luxury division, Lincoln finally produced a new Navigator full-size luxury sport-utility vehicle. However, this big profit generator will be promoted by a familiar face: Matthew McConaughey.

The actor, known for movies like Magic Mike, The Wolf of Wall Street and The Lincoln Lawyer, has been the spokesperson for the luxury brand for several years now and his early ads attracted quite a bit of attention, not all of it positive.

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McConaughey will star in two ads for the Navigator with the first debuting on Twitter and YouTube, and then air on television during the College Football Playoff on Jan. 1. (more…)

Gearing Up: Driving Ford’s New 10-Speed Automatic

Better mileage and a smoother ride.

by on Apr.25, 2017

The 2018 Lincoln Navigator will share the 10-speed automatic that debuted in the '17 Ford F-150.

When the complete makeover of the Lincoln Navigator comes to market later this year it will feature, among other things, Ford’s new 10-speed automatic transmission.

Automakers are on a binge, adding more gears in an effort to drive up fuel economy. But the approach hasn’t been without its drawbacks, consumers frequently complaining about issues like drivability. That’s the sort of headache buyers of a vehicle like the Navigator won’t readily tolerate.

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To get a sense of how the new transmission performs, TheDetroitBureau.com has been clocking time in the Ford F-150, the first of the maker’s vehicles to get the first mass-market 10-speed gearbox.

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Lincoln Wants Back In With Remake of Big Navigator

A long-awaited remake puts Lincoln's big SUV back in the game.

by on Apr.12, 2017

With the 2018 Lincoln Navigator, the big ute gets its first full makeover in a decade.

The company that invented the full-size luxury SUV has been little more than an also-ran in recent years, Ford Motor Co. long neglecting its big Lincoln Navigator – until now, anyway.

This week’s New York International Auto Show will see the debut of a flood of new sport- and crossover-utility vehicles, but perhaps none has been awaited with more interest than the 2018 Navigator which is finally getting the complete makeover it has long and desperately needed.

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