Posts Tagged ‘2011 shanghai motor show’

Optimism Rules at Shanghai Motor Show

How far is up for the world’s largest auto market?

by on Apr.19, 2011

Ford may be an also-ran in China, but it plans to catch up quickly with a range of new products.

The astonishing growth of the Chinese appetite for new cars and trucks is showing no sign of slowing down, good news for the scores of automakers gathered for this year’s Shanghai Motor Show.

The industry saw sales surge by 32%, last year –after a 2009 gain of 46% — to a global record of 18 million vehicles, leading makers foreign and domestic to announce billions of dollars in investments – and scores of new products – during a media preview that has drawn an estimated 10,000 journalists and top executives from around the globe.

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“I know this is the most exciting auto show I’ve ever been too,” said Jim Farley, Ford Motor Co. executive in charge of the company’s global marketing effort.

Farley compared the energy unleashed by the show’s opening day to the excitement created by General Motors’ once popular Autoramas, a highlight of the U.S. car boom of the 1950s.