Posts Tagged ‘2011 BMW 5-series review’

First Drive: 2011 BMW 535i

Balancing performance and fuel efficiency.

by on Jan.25, 2010

Taking the new 2011 BMW 535i for a drive along the Portugese coast.

While the 3-Series may be BMW’s “bread-and-butter” car, accounting for the lion’s share of its sales, the 5-Series is the brand’s soul, the fulcrum of the Bavarian’s balancing act of passionate performance and luxury.  So, we jumped at the chance to get behind the wheel of an all-new 2011 BMW 5-Series in Portugal, this week.

The 5-er has been around since 1972 and hasn’t done badly for BMW, selling more than 5.5 million copies, over nearly four decades.  The outgoing model launched in 2003, and has been the most successful yet to display the 5-Series badge.  So developing a replacement has been a challenge, to say the least.

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The 2011 BMW 5-Series moves away from the edgy extremes developed by former BMW Design Director Chris Bangle — who left the company a year ago, but still played a critical role in its development.  Bangle’s approach was to stage a styling competition between 120 of BMW’s designers.  Set in motion three years ago, the first round of the battle resulted in five initial exterior designs and four interiors.  Eventually, after a series of shoot-outs,


First Look: 2011 BMW 5-Series Sedan

Said to be more dynamic, less formal.

by on Nov.24, 2009

The look is familiar, but there's an-all midsize sedan coming from Bavaria, the 2011 BMW 5-Series.

Familiar look, but there's a new mid-size sedan coming from Bavaria, the 2011 BMW 5-Series.

The Germans have a way of making the simple sound serious.  Officially, the imposing building in the center of Munich is known as the Forschungs- und Innovations Zentrum FIZ of the Group.  But Klaus Draeger prefers to just call it “the Project House,” as it’s where some of BMW’s most important projects go from concept to customer.

Like the new 5-Series, which the automaker pulled the wraps off this week, during a formal presentation at the Project House, where Draeger, the BMW board member in charge of R&D, keeps his main office.

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First impressions count, said Draeger, admittedly worried about making sure the new car would win over the sceptical media hordes.  Introduced in 1972, the 5-Series may not be the Bavarian brand’s biggest seller , but along with the ever-popular 3-Series and the new 1-er, “They account for just over half of our profit margin,” conceded the executive.